Prince William decreed a new aesthetic era when he debuted a scruffy new beard back in 2024 and, let’s just say, the people are on board. The beard has now made not one, not two, but multiple *very thirsty* appearances. Safe to say, we haven’t been this sexually confused by a royal since Dominic West played Prince Charles in The Crown.
Now, The Prince of Wales and his beard are making headlines again, only this time for the pictures we were gifted depicting the future King’s visit to the Army Air Corps.
Dressed to impress in military garb fit for a Colonel-in-Chief, Prince William was pictured touring the Wattisham Air Base in what can only be described as a tactical win for Beard of Wales fans everywhere.
Leading with a shot of the Prince conducting what we assume to be some very important military business, a simple swipe to the left reveals several choice inclusions that have us standing to attention.
Naturally, the comments section was suitably impressed with the beard’s latest look and can we blame them? One user, @tkmitche, wrote: “Best decision was marrying Kate second best is the beard,” with @kheara29 agreeing: “That beard is fulfilling its responsibility.”
Prince William’s Beard Era: A Timeline
Prince William first showed off the surprisingly unkempt look when he appeared in an Olympics video alongside Princess Kate, Snoop Dogg and David Beckham, back in 2024.
The video, which celebrated ‘Team GB’ (the UK Olympic team), was shared on the Prince and Princess of Wales Instagram account. “Well done on all you achieved, you’ve been an inspiration to us all,” spoke William. But with the greatest respect to royals and Olympians alike, the message was a little upstaged by William’s hunky prince in his new dad era.
“What a sight!” wrote one commenter in respect to William’s new facial hair. “William with a tan and a beard!!!! 😍” shared another in a comment that was liked over 3000 times. “William, please keep growing that beard!!” wrote another alongside a heart emoji. “Here for Will’s stubble” and “Love the scruff W!” the comments continued.
There was an undeniable thirst for the royal, who has long outgrown his reputation as the cute, fresh-faced prince who once made a brief appearance in The Princess Diaries 2.
Since then, the scruffy stubble made another appearance at an exhibition held at the Saatchi Gallery in London.
Once again, royalists lost their minds over the look, with X flooded with comments like, “The beard is back!” and “I demand Prince William apologise right now for being so hot.”
While the stubble certainly stole the show, others remarked on William’s tan, which could’ve been thanks to Kate and Will’s summer holiday away from public duties. Adoring royal followers also commented on the Duchess looking healthy and lovely (as always), with many glad to see the Princess doing well amid her ongoing cancer treatment.
Now onto The Beard’s third major appearance…
We mean… come on! “With all due respect Your Highness the Prince of Wales, you are just taking our breath away with this beard 😍😍😍 pls keep it,” wrote one commenter on the photo of William looking particularly tanned and handsome in his military regalia. One glimpse through the comments section proves the sentiment was shared.
This time, the Prince appeared on behalf of his father, King Charles, at the Sovereign’s Parade at the Royal Air Force College in Lincolnshire.
Princess Kate Comments On William’s Beard
Princess Kate is but a woman who, as it turns out, isn’t immune the wiles of Prince Wills’ new beard. She’s just like us!
Slowly returning to royal duties following chemotherapy treatment, Kate made not one but two appearances for Remembrance Day in the UK. Watching the ceremony with the Duchess of Edinburgh, Sophie Wessex, from the Foreign Office balcony, a seemingly relatable exchange was made between the women.
According to The Sun, who hired a lip reader to decode their otherwise private conversation, Sophie asks HRH, “what, you like a beard?” to which Kate responds, “I find it quite rousing”. And, honestly, same.
Wherever the beard will appear next, we can only say Prince William’s beard is giving us (and the monarchy) life!
