Changing The World? It Takes Boobs

And a modern approach.

Insurance just got a whole lot more interesting. Meet Stella. They get women—and all the power imbalances and inequalities faced on the daily. Take language, for example.

Stella Insurance knows that language shapes the way we see the world, so they’re challenging the status quo with their bold message of courage and equality.

In a world that often equates strength and power with physical attributes, Stella Insurance is shaking things up with their latest campaign, It Takes Boobs.

stella insurance it takes boobs campaign
(Credit: Image: Stella Insurance)

Reshaping the narrative

This bold initiative challenges us to redefine what it means to be a strong, confident woman and encourages inclusivity and empowerment for all. So, let’s dive into the heart of this campaign and explore how it’s reshaping the narrative.

Traditionally, the word “boobs” may evoke thoughts of physical appearance, but Stella Insurance urges us to view it as more than just that. They invite us to embrace “boobs” as a state of mind—a metaphor for inner strength, resilience, and self-assurance. By shifting the focus away from physical attributes like size or shape, this campaign strives to create a more inclusive space that celebrates the diverse experiences and identities of women and those who support them.

Calling out double standards

One of the key issues addressed by It Takes Boobs is the impact of gendered language on our perception of bravery, grit and determination. We often use phrases like “ballsy” to describe someone who displays courage and fearlessness. However, there’s an inherent double standard.

When applied to women, this term doesn’t carry the same positive connotation. Stella Insurance aims to challenge this imbalance by introducing a new expression that highlights the fact that bravery knows no gender. It takes more than just “balls” to confront fears, embrace individuality, fight for equality, and shape a fairer world. The most audacious, awe-inspiring individuals out there? They have boobs, not just balls.

stella insurance it takes boobs campaign
(Credit: Image: Stella Insurance)

A modern bravery

 But what does bravery truly look like? For women, it encompasses breaking free from societal expectations, pushing against gender-based wage disparities, and overcoming obstacles unique to their experiences. It takes boobs to speak up in a boardroom, to navigate the delicate balance of motherhood and a career, and to take that crucial first step towards escaping a violent or abusive situation. Stella Insurance recognises and honours these acts of courage and aims to empower women in all aspects of their lives.

A human approach

Beyond the inspiring message, Stella Insurance actively works to champion equality and foster positive change. They prioritise the needs and desires of women, making insurance coverage accessible through a user-friendly experience. In an industry often dominated by men, Stella Insurance brings a refreshing female-first lens to their product design, humanising insurance in the process.

Additionally, they proudly partner with organisations such as the Women’s and Girls’ Emergency Centre (WAGEC) and Her Heart, Australia’s leading not-for-profit organization focused on preventing women’s heart disease. Through these partnerships, Stella Insurance demonstrates their commitment to making a difference beyond the realm of insurance, supporting causes that align with their mission.

stella insurance it takes boobs campaign
(Credit: Image: Stella Insurance)

Fair call

The It Takes Boobs campaign serves as a reminder that we can all contribute to creating a fairer world, regardless of our physical attributes. It’s about embracing the courage within ourselves and celebrating the courage of others. Stella Insurance’s empowering message resonates with individuals from all walks of life, inviting them to embrace their inner strength and challenge societal norms.

So, let’s join Stella Insurance in this groundbreaking campaign. Let’s redefine what it means to be strong, confident, and empowered. Together, we can dismantle the barriers that restrict us and build a world where every woman—regardless of her physical attributes—has the opportunity to thrive.

More than just Insurance

Stella has created a more intuitive experience and offer car insurance that’s been designed with women in mind. This means premium benefits, optional extras, and rewards for being a safer driver.

Women supporting women

Stella recently hit a significant milestone in raising $100,000 by giving $5 from every new car insurance policy to WAGEC. This has helped support over 2100 women and children walk away from violence and work towards a safer future for them. 

Brought to you by

Underwriting criteria apply. Stella Comprehensive Car Insurance is issued and underwritten by QBE Insurance (Australia) Limited (ABN 78 003 191 035, AFSL 239545) (QBE) and distributed by Stella Underwriting Pty Ltd (ABN 72633811319) acting as an Authorised Representative (AR 001282046) of Insurtech Gateway Australia Pty Ltd (ABN 27 633 140 879, AFSL 525866), which is acting under its own AFSL on behalf of QBE. Stella Pet Insurance is issued by Pacific International Insurance Pty Ltd (ABN 83 169 311 193) (Pacific) and distributed by Stella Underwriting Pty Ltd (ABN 72 633 811 319, AR 001282046) acting as an Authorised Representative of Knose Financial Services Pty Ltd (ABN 38 620 795 735, AFSL 536651), which is acting under a binding authority as agent for Pacific. Any advice provided is general only and has been prepared without taking into account your objectives, financial situation or needs and may not be right for you. You should consider the appropriateness of any such advice, and read the Product Disclosure Statement (‘PDS’), the Target Market Determination (‘TMD’) and Financial Services Guide (‘FSG’) for these products available at before making a decision to acquire, or to continue to hold, the product.

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