In new their documentary, directors Clément Beauvais and Arthur de Kersauson open the doors to Demachy’s work, sharing creative process of the man behind scents like J’Adore, JOY, Miss Dior and the Maison Christian Dior collection of fine fragrances.
Travelling from Dior’s maison in Grasse, we follow Demachy as he finds inspiration across the globe and meets the artisans behind his ingredients. As the film reveals the artisanship of sourcing the ingredients that shape his fragrances, Demachy explains: “I consider that a Grasse jasmine or a Calabrian bergamot will always provide the rare nuances and the incomparable colours that I seek above all, in order to set Dior perfumes apart.”
At a time when we’re craving escapism, Dior makes 'smellovision' a reality. Available at boutiques and dior.com.au, an 'Odorama' gift brings the essence of Grasse's rose-filled fields, the Calabrian coastline and Demachy's maison couchside, with seven fragrance samples to complement the film.