If a celebrity with immaculate taste in beauty products gives a brand their seal of approval, it sticks with beauty editors for life.
This important information takes up a surprising amount of space in any editor’s head, right along with the names of incredibly niche perfumes and which specific serums suit each skin type.
That’s precisely why we’ll always recall Rosie Huntington-Whiteley having a fondness for Ere Perez. She once raved about their brow gel, and we’ve never forgotten. You know you can trust someone with a face (and quality radar) like hers, so the brand has remained one we’ve always kept an eye on.
Though Huntington-Whiteley’s Ere Perez appreciation came about through their cult-classic gel, it’s their latest release that has us currently intrigued. Ever heard of micellar tablets? Well, now you have.
Micellar cleansing waters have already secured themselves spots in our regular rotations. However, we do tend to rate their efficacy above their practicality. Anyone who has ever braved packing a precarious bottle of micellar in their new suitcase will understand. Risky business.
Micellar waters don’t get a clean score sustainability wise, either. Made of 90 to 95 per cent water, they call for a hefty amount of water transportation. Frankly, said water transportation comes with levels of waste and carbon emissions we’d rather our skincare routines didn’t.
The Ere Perez Ginkgo Micellar Cleanser & Cleanser Tablets have coined an entirely new category. As the name suggests, they start as concentrated (and featherlight) tablets. In other words, there’s no need to transport any water as they make their way to you. Once you’ve got your hands on them, the process is simple. Drop one into the reusable PCR bottle that comes included, add 100ml of filtered water, and allow four hours for the tablets to transform into your new favourite micellar water.
The formula itself is everything you’d hope for. It’s fragrance-free, pH-balanced and gentle enough for daily use, even on eyes and when dealing with a sensitive skin type. It’s also enriched with an edit of nourishing botanicals, spanning from clarifying clary sage to pore-refining cinnamon bark.
As with any quality micellar water, (and once transformed, of course), the Ginkgo Micellar Cleanser & Cleanser Tablets effectively melt away makeup, dirt and excess oils sitting on the skin. They don’t make any compromises in the cleansing department, just a welcome step forward for sustainability. Recyclable packaging, a low-waste product and a significant reduction in carbon emissions are all big points in the pro column.
If you’re determined to pack more intentionally (and avoid soaking your entire holiday wardrobe in micellar liquid) on your next trip, tablets also make a practical travel choice. Liquid limits don’t exist when there’s no liquid involved, so you’re free to keep the tablets in your carry-on—the water activation can occur upon arrival.
Each box houses three tablets, to cover three months of cleansing per cart addition. Excellent news for any long-term trips or restock procrastinators.
All signs point toward forgoing your liquid micellar purchase and trying these tablets out to see them in action. That way, the package shipping, your travel case and your sustainability conscience can all be lighter.
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