If you were to ask anyone in my group chat where to shop for a new outfit—regardless of the occasion—the answer would be unanimous: The Iconic. Between the incredibly fast delivery, a generous returns policy and seemingly endless selection of brands, it’s become the first place many of us look when our wardrobes are in need of something new.
The Best Items From Lover, According to marie claire
- Best Dress: Phoebe Asymmetrical Midi Dress, $137.60
- Best Top: Bianca Plunge Top, $68.00
- Best Skirt: Eloise Python Leather Look Mini Skirt, $60.00
- Best Coat: Salom Contrast Collar Suiting Coat, $148.60
That said, I’ll be the first to admit that shopping The Iconic can sometimes feel a little overwhelming. Search for something as simple as a black top and you’ll quickly find yourself scrolling through page after page of endless options.
But one brand that has repeatedly caught my eye is Lover, and let me assure you, it’s worth the scroll. One of The Iconic‘s in-house labels, the brand is full of elevated basics and contemporary Australian designs.
Think polished tailoring (this blazer caught my eye), versatile staples and timeless pieces that look like you’ve put a lot of effort into your outfit, even if you’ve thrown it on five minutes before walking out the door.
If your wardrobe is in need of a refresh, this is a very good place to start. And with a number of styles currently discounted, I’d recommend adding any favourites to your cart sooner rather than later—these are the kinds of pieces that rarely stay in stock for long.
Read: As A Shopping Writer, This Brand’s Sale Is Full Of Elevated Pieces I’d Actually Wear
Dresses
LOVER
Phoebe Asymmetrical Midi Dress
LOVER
Cielo Asymmetrical Midi Dress
LOVER
Ravenna Long Sleeve Jersey Dress
LOVER
Isadora Mini Dress
Tops
LOVER
Thalia Asymmetric Sheer Top
LOVER
Valentina Cami Top
LOVER
Bianca Plunge Top
LOVER
Giselle Long Sleeve Jersey Top
Bottoms
LOVER
Vesper Suede Look Shorts
LOVER
Thea Lace Trim Wrap Skirt
LOVER
Eloise Python Leather Look Mini Skirt
LOVER
Sylvie Tailored Capri
Layers
LOVER
Rowan Double Breasted Blazer
LOVER
Vespera Alpaca Blend Sheer Jumper
LOVER
Lucinda Suede Look Funnel Neck Jacket
LOVER
Salom Contrast Collar Suiting Coat
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