It’s a message that we endorse and encourage. With October being breast cancer awareness month, and breast cancer being the leading cause of premature death for women in Australia, there is no better time to incorporate self-examination into your daily routine, because the sooner you detect breast cancer the greater the chance of successful treatment.
In her 7th annual breast cancer awareness campaign, Stella McCartney will have you chanting ‘Toilet, Teeth, Tits’. A catchy, albeit cheeky, slogan reminding women of the importance of regular breast examinations. Staring in a comedic short video, McCartney enlists the help of Netflix’s Sex Education to dispel myths surrounding the disease while informing and inspiring women of all ages to integrate self-checking. It’s as simple as the three T’s; use the toilet, brush your teeth and check your tits.
The infomercial sees Stella as an ill-informed 80s sex-ed video host alongside cast members in including Aimee Lou Wood, Chinenye Ezeudu. Speaking on the campaign McCartney remarks “we need levity more than ever and I have always believed in bringing humour to fashion. Now, we are using it as a tool to remind women of all ages to check their breasts, especially younger women who may not be aware they need to or skipped mammograms during lockdown”.
Alongside the campaign, Stella has launched the TTT T-shirt, an organic cotton baby-blue crew neck with heat-reactive dye that turns pink when touched, reminding women to touch their breasts. While the shirt retails for over $500, it's for a good cause as for one shirt sold the Stella McCartney Cares Foundation will donate one Louise Listening post-mastectomy bra.
Sex Education actress Chinenye Ezeudu summarises it best “in the words of Bimini Bon Boulash, ‘nipples are the eyes of the face’ – so let’s keep our eyes open and our hands on our tits!”