Just as ‘lipstick’ stirs up images of retractable tubes and bright pigments, the term ‘eyeshadow’ has always been synonymous with powders. But just as liquid lipsticks have become a beauty essential, so too have cream eyeshadows.
Though there was once a time when switching to a liquid or cream product meant sacrificing the pigment power of powders, that’s certainly not the case with modern formulas.
And just like with anything else that we’re not used to, there’s a misconception that they require more work, when really that couldn’t be farther from the truth.
Instead, they’re even easier to (gently) wack on in a rush, with minimal blending skills required and virtually no tools necessary—beyond your fingers, that is. Making them a great way to look like you put in a lot more effort than you actually did.
But not only that, they also travel easily, are relatively mess-free, mistakes can easily be fixed, and, most importantly, they last.
Now, we understand the oily eyelid struggle is real, and we’re here to inform you that you need not be afraid of all liquids. A good eye primer will ensure that your makeup stays put, and for extra measure, you can easily dab some setting powder on top of the shadow without washing out the colour.
Here are our 15 tried and tested cream and liquid eyeshadow favourites.