Only a decade ago, the boundaries of a beauty routine were clearly defined by the corners of a bathroom sink. You had makeup and skincare, hair and body products, and if you were working on building muscle, you might have a tub of protein powder.
These days, our approach to beauty is far more holistic. In fact, the lines between ‘beauty’ and ‘wellness’ have been so blurred, the terms are now often used interchangeably. We’re understanding how closely related how we look is to how we feel, and we’re increasingly giving them equal attention.
Today, a morning routine is just as likely to include a collagen ingestible or probiotic supplement as it is a hyaluronic acid serum. Your evenings can see you applying a night-time face mask and then dousing yourself in a magnesium sleep spray.
Read: This Compact Appliance Is The Overachiever Every Wellness Girl Needs
Holistic Beauty Thinking
The evolution of holistic beauty is a byproduct of a broader societal shift. For decades, the beauty industry operated on a corrective model: wait for a problem to appear on the surface then buy a product to camouflage or counteract it.
The last decade has seen consumers take a more proactive and holistic approach to beauty and wellbeing. Many now view beauty and wellbeing as closely interconnected parts of their overall lifestyle, and consumers are increasingly interested in how factors such as sleep, stress management and self-care fit into their broader beauty routines.
We’re doing away with the term ‘anti-aging’ and using ‘longevity’ and ‘balance’ instead and adopting that ethos in our lifestyles.
Beauty, Wellness & Modern Rituals
Many of us are also now asking more of our beauty and wellness. We don’t just want a formulation to ‘work’, we want it to make us feel something. We want products to be part of our lifestyle and the process of using them to feel intentional, not a chore.
We aren’t rushing through a five-minute checklist of creams and makeup before running out the door. Instead, we’re looking forward to our morning and evening routines as deliberate pauses and focuses on self-care in our days. We know that even the act of taking time out to look after ourselves can better our wellbeing.
The time it takes to stir an ingestible powder into a morning latte, line up our daily supplements and apply a face mask are our mindful moments, grounding us in the present during fast-paced days.
Beauty Wellness As A Lifestyle
Because our approach to beauty and wellness has become so all-encompassing, the products themselves are popping up in almost every corner our lives. They’re on our work desks to help us counter mid-afternoon slumps, in our gym bags for post-workout recovering, and they’re on our bedside tables to give us a hand in winding down.
The shift also means many of our social activities now involve beauty and wellness. Catchups with friends at bathhouses. Hens’ parties now involve Pilates before drinks. And run clubs are replacing bars as places to meet people. Beauty is no longer a solitary act performed in front of a mirror—it’s an integrated lifestyle. It reflects the broader approach where beauty and wellbeing effortlessly overlap rather than as separate categories.
marie claire’s Top Picks:
We’ve curated four of our favourite products that capture this new approach to beauty and wellness. These brands prioritise a holistic approach to wellness and beauty and allow for a well-deserved moment of mindfulness during your day.
Always remember to consult your healthcare professional to determine the best solution for your individual needs, especially if you have underlying health concerns. And always read the label and follow the directions for use.
More than just a collagen supplement, Dewy is a next-generation ingestible skincare formula thoughtfully crafted to complement your beauty and wellness routines. The daily sachets combines highly absorbable low molecular weight collagen peptides, hyaluronic acid, and DEWSTER® — the brands proprietary blend of vitamins and minerals.
Rooted in scientific research and formulated with carefully selected ingredients, Dewy is also free from added grains, gluten, soy, eggs, nuts and GMOs, and contain no artificial preservatives, flavours, sweeteners or colours.
Remember to always read the label and follow the directions for use.
Featuring pure, high-grade magnesium chloride sourced from the Tibetan Plateau, Salt Lab’s Ultimate Balance Bundle includes a Magnesium Oil Spray, Magnesium Reset Bath Salts and Magnesium Repair Cream. Designed for topical use, this trio offers a simple addition to your daily self-care routine, whether incorporated into your post-exercise ritual or evening wind-down.
Swisse Fibre Boost Gummies offer a deliciously convenient source of fibre, delivering 6 g per daily serve in an enjoyable blueberry flavour. Designed to fit seamlessly into busy lifestyles, these easy-to-take gummies make everyday wellness feel effortless—whether you’re at home, at work or on the go.
Made with prebiotic fibre and free from added sugar and artificial sweeteners, they’re a mindful addition to your daily routine.
Remember to always read the label and follow the directions for use.
Powered by ProRenew Probiotic Complex CLR, this luxurious mask embraces a next-generation approach to skincare, centred on nurturing the skin’s natural balance. A rich blend of shea butter, botanical oils, vitamin B5, hyaluronic acid and glycerin helps lock in moisture, while antioxidant-rich pomegranate and acai berry extracts leave the complexion looking fresh and radiant.
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