MECCA’s Head of Artistry Shares The Charlotte Tilbury Products Most Likely To Sell Out At Next Week’s Launch

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Anyone with their finger firmly on the pulse of the beauty world is already aware of some incredible news. Christmas has undoubtedly come early this year, with MECCA announcing the arrival of Charlotte Tilbury on Australian shores. Now that we have an official launch date (September 21st), we’re basically counting down the days until we can shop the cult UK beauty brand right here at home. 

As any makeup fanatic knows, the arrival of Charlotte Tilbury Down Under is nothing short of a huge deal. From colour-matching your foundation to swatching the Pillow Talk lipstick, having it so closely accessible is a milestone moment for us. 

“Ever since the brand was founded in 2013, we have made it our mission to ensure Charlotte Tilbury Beauty was in its rightful ANZ home, MECCA, and every meeting with Charlotte since has only further cemented our absolute determination to have her genius and vision, all wrapped up in her eponymous line, on offer for our customers and team members. Our community has been so very vocal about wanting Charlotte Tilbury Beauty and I’m so thrilled we can finally give them what they asked for. Get ready for September 21st as we will be bringing the magic of Charlotte Tilbury to life in all its glowing glory for MECCA’s biggest launch ever!” said MECCA Founder and Co-CEO, Jo Horgan. 

Below, MECCA’s Head of Artistry shares the five products they expect to sell out not long after launching. In other words, these are the items you should be adding to cart first. From the universally flattering foundation to the iconic Pillow Talk lipstick, here’s everything you’ll want to get your hands on come the 21st. 

Charlotte Tilbury Beauty Magic Cream 30ml


The Magic Cream is Charlotte’s best-selling, award-winning moisturiser for magic skin! Originally created backstage to instantly prep and transform the look of models’ skin before fashion shows and it became SO iconic, she had to ‘bottle it’.

Charlotte Tilbury Beauty Cheek to Chic Pillow Talk Original


Charlotte’s world-famous, best-selling Pillow Talk blusher has caused makeup mania across the globe and now we can finally get our hands on it! With luminous gold flecks in each shade, this blush will add an instant healthy sheen to your complexion for a gorgeous glow!

Charlotte Tilbury Beauty Pillow Talk Push Up Lashes! Mascara


For the global launch, four Pillow Talk Push Up Lashes! mascaras have sold every minute for the first 48 hours!! The new lash innovation and secret to instant length, weightless volume, stretch and a 24-hour vertical lift effect for the lashes of your dreams.

Charlotte Tilbury Beauty Airbrush Flawless Foundation


The #1 bestselling foundation from the Charlotte Tilbury collection, this product unlocks the secret to flawless, poreless skin as it contains a magic matrix of hydrating, anti-ageing and anti-pollution ingredients!

Charlotte Tilbury Beauty Pillow Talk Lipstick


The universally-loved, best-selling lipstick launched to give all women what Charlotte Tilbury calls ‘the most beautiful lips of your life’. The moisturising matte formula smooths and shapes the lips of your dreams to allure, tempt and perfect every pout. It’s formulated for every woman at every age and any skin tone. Enriched with nourishing orchid and Lipstick Tree extracts, plus light-reflecting pigments, lips appear softer, smoother and more youthful. 

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