Why Giorgio Armani’s My Way Is Our Signature Scent Of Choice

A one-of-a-kind moment... designed to last.

Choosing a signature scent can seem like an overwhelming task.

Besides the obvious—wanting something that smells good on our skin—fragrance is a deeply intimate investment, and an essential part of our everyday beauty routines.

With our sense of smell so closely linked to memory and emotion, the fragrance we wear acts as an olfactory calling card to the world, leaving a lasting impression on those around us long after we’ve left the room.

Right now, there’s one fragrance standing out from the crowd for all the right reasons: Giorgio Armani’s new MY WAY PARFUM.

The newest chapter in Armani beauty’s MY WAY story, the floral, woody and powdery scent captures a vision of free-spirited femininity and evokes the power of experiencing one-of-a-kind moments.

Here’s why it’s the new signature scent on high rotation.

“I Am What I Live”

A fresh perfume needs a fresh face, and actress and producer Sydney Sweeney is exactly that. The star of Euphoria and White Lotus has established herself as one of Hollywood’s brightest rising stars, with a contemporary and elegant femininity in her beauty and style choices that’s envied—and emulated—the world over.

Her energy, fresh attitude and determination (the 25-year-old has a dizzying list of upcoming projects that she’s due to both star in and produce) is a perfect match for MY WAY’s “I am what I live” ethos.

Sydney Sweeney
Sydney Sweeney encapsulates the MY WAY PARFUM vision of free-spirited femininity. (Credit: @armanibeauty)

“Armani beauty values inner beauty and provides high-quality products to bring out everyone’s most authentic selves,” she says of the partnership.

“MY WAY is a fresh fragrance that perfectly encapsulates so much of myself that I can share with others.”

Characterised By Contrast

An intense and woody interpretation of the MY WAY signature, MY WAY PARFUM is characterised by distinctive scent contrasts—a literal interpretation on the fragrance’s adventurous, individual and exhilarating spirit—from ingredients sourced from all over the world.

Opening with fresh, citrus top notes, characterised by bergamot oil from Calabria, creating a sparkling, zesty effect), and orange blossom from Egypt. A new, intense heart blends creamy, velvety notes of hand-harvested Tuberose Heart Absolute and Iris Pallida, creating an edgy, majestic and feminine effect.

Giorgio Armani MY WAY PARFUM
Giorgio Armani MY WAY PARFUM, 50mL, $210. (Credit: Supplied)

MY WAY PARFUM’s powdery and woody base is enhanced by creamy notes of Cedarwood, and an addictive Vanilla Bourbon Infusion sourced in Madagascar. White Musk accord creates an enveloping “second skin” effect, leaving a sensual and soothing trail.

A Fragrance For The Future

Just as important as a perfume’s scent is how it looks on our beauty shelves (there’s a reason #shelfie has over 220 million views on TikTok), and MY WAY PARFUM’s unique contrasts is reflected in the bottle.

A deep blue hue that reflects the richness of the fragrance begins at the base graduating in ombré tones to pink at the top, capturing the essence of floral tuberose absolute.

The eco-conceived bottle is designed to last and is created with a functional refill system, emblematic of the brand’s ongoing commitment to protecting the environment.

Brought to you by Giorgio Armani.

Giorgio Armani introduces MY WAY PARFUM, a new facet of the MY WAY fragrances. This floral woody powdery fragrance is defined by its contrast between the bright, solar tuberose note and the majestic blue iris pallida.

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