Red Lip Queen Gwen Stefani Is Launching Her Own Makeup Brand, So What You Waiting For?

Love. Angel. GXVE. Baby.

By now, there’s no doubt that we’re all a little sick and tired of every celebrity under the sun developing their own beauty brand.

With a now-saturated market of A-list cosmetic brands, it’s left many of us wondering if they really know what’s best in makeup and skincare? But when it comes to Gwen Stefani, it’s a no-brainer.

The “Hollerback Girl” singer has long had an adoration for a bold, vibrant lip. In fact, it’s become such an integral part of her ‘look’ that we rarely see with a bare pout. So, when she announced her plans to release her own products to master a smooch à la Stefani, we were all ears.

Her makeup line is called ‘GXVE’, pronounced like the word ‘give’, and is a play on how she writes her signature, where she uses a ‘G’ for her name and a ‘X’ for a kiss.

Born from her lifelong love of beauty, the brand was inspired from when she was a young makeup artist at department stores in California to the peak of her ’90s and ’00s persona, where she became known for her signature red lip.

But what exactly does Gwen Stefani’s GXVE have to offer? Below, everything you need to know about her makeup brand—from the products to the release date.

Gwen Stefani
(Credit: @gwenstefani)

What Products Will Be In Gwen Stefani’s GXVE?

As for what the collection will include, well, you can rest assured that lipsticks will sit centre stage. But despite this, the brand will also be home to skin care and other makeup products, all of which are inspired by Stefani’s signature bright red pout and sleek brows.

Naturally, given Stefani’s iconic makeup look, the brand will launch with a selection of lipsticks in matte, satin and liquid formulas—of course, they’ll include her signature red shade, called Original Recipe. In addition to the lipsticks, the collection will feature four eye shadow quads, blue and black eyeliner pencils, a makeup-priming face oil and two brow pencils, each available in seven shades. Each product lives in black-and-white packaging that is a clear ode to her iconic style.

Plus, GXVE’s formulas are all vegan and cruelty-free and range in price from approximately AUD $33 to $67.
(Credit: @gwenstefani)

When Will Gwen Stefani’s GXVE Be Released?

Thankfully, your sweet escape isn’t too far away.

GXVE is set to launch on March 3 online at Sephora in the United States. However, while little is known about an Australian release, we can hope it’ll also land in Sephora soon after.

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