When we forecast hair trends, our predictions usually include hair colours and cuts that we’ve spotted on red carpets and runways.
But the hair trend piquing our interest as of late goes beyond surface level transformations.
Introducing: Hair longevity. The trend that prioritises the health of hair, positively impacting the overall look and feel of strands.
“Hair longevity means protecting and treating your follicle and scalp before the hair grows, so that what’s growing out of it is at it’s optimal health,” says marie claire’s Head Of Beauty, Tara Lamont-Djite.
“Before you treat your scalp, it’s important to know how hair growth works,” Lamont-Djite explains. “Every one of your strands has a three stage cycle: growth, transition, and rest and shed, which happens to everyone.”
“Things like ageing, stress and hormones, especially big hormone shifts like menopause or pregnancy can really affect your hair, causing greyness, thinness, and hair loss,” she continues. “But thankfully this doesn’t have to be your hair destiny, it’s just hair biology.”
How to address hair longevity
From your sleeping habits (hair longevity is the perfect excuse to invest in a luxurious set of silk pillowcases), to self-care rituals like scalp oiling and massage, and the products you apply — we swear by a few drops of K18 Future IQ Biomimetic Hair Longevity Serum every day.
The lightweight and fast-absorbing formula can be applied comfortably to dry or damp hair, massaged into the scalp, and doesn’t need to be rinsed out. Formulated with biomimetic technology, it contains two peptides (palmitoyl dipeptide-52 and palmitoyl tetrapeptide-20), as well as niacinamide, hydrolysed yeast protein and zinc target premature signs of scalp ageing.
Proprietary MultiVital™ technology reduces breakage, shedding and greying, and protects scalp longevity, so in just three months you can expect to see an improvement in hair growth (read: approximately 19,000 new hairs), 70 per cent fewer greys, and an improved scalp barrier.
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