K18 has garnered a cult of celebrity fans since it landed on shelves in 2020.
Kim Kardashian admitted to using the Leave-In Molecular Repair Hair Mask religiously during her blonde era. Olympian Simone Biles has even staked her name to the brand as an official ambassador.
So what is it about K18 that has all these A-listers hooked? We think it’s the brand’s dedication to responsive, innovative technology. Their latest focus? Hair longevity.
“I get to learn about new technologies, trends and products right as they’re coming out,” says Tara Lamont-Djite, marie claire’s Head Of Beauty. “Right now it’s all about hair longevity.”
“Hair longevity means taking care of your hair follicle before it’s growing,” she tells us. “That means paying a lot more attention to your scalp.”
“I’m a massive fan of K18’s Air Wash,” she explains. “They’ve just released their very first scalp serum, FutureIQ™ Biomimetic Hair Longevity Serum.”
“It’s like an anti-ageing product but for your hair and it does so much more than just treat your scalp.”
How Does K18’s FutureIQ™ Biomimetic Hair Longevity Serum Work?
Think: Fewer greys, more volume and reduced hair fall, which means healthier, thicker hair with longer-lasting colour.
“In fact, K18’s clinical trials saw users report up to 19,000 more hairs after consistent use” she went on to say. “And like every one of your beauty products, consistency is key.”
Addressing the multiple symptoms of premature scalp ageing is really important. FutureIQ™ targets oxidative stress, hair shedding, and hair greying with targeted multifaceted technology, addressing the full picture of what’s actually driving these visible changes.
Can FutureIQ™ Be Used Every Day?
The serum can be used every day (it’s recommended to massage four drops into your scalp), and even for special events when your hair may be exposed to styling-related stress. In fact, Celebrity hairstylists swear by the FutureIQ™ formula for their A-list clientele’s red carpet appearances.
Suzette Boozer used the FutureIQ™ Biomimetic Hair Longevity Serum alongside Damage Shield pH Protective Shampoo, Leave-In Molecular Repair Hair Mask, HeatBounce Conditioning Heat Protectant, and AstroLift™ Reparative Volume Spray at the most recent Emmy Awards on Quinta Brunson.
“K18 was part of my entire process, from colour prep to protection, repair and the final finish,” Boozer shared via Instagram. “From her natural pixie to every extension, I wanted to give the hair the same level of care throughout the entire transformation.”
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