There’s a new make-up technique taking over the internet

It's called "draping" and it's making a comeback

Our beauty vocab list is getting longer by the minute. We’ve done contouring, non-touring, strobing, and now we have draping.

The striking beauty look at Armani Privé Haute Couture S/S ’17 is a case in point, with models ‘ cheekbones vividly accentuated by washes of neon red. 

Armani Prive Haute Couture S/S ’17
Armani Prive Haute Couture S/S ’17

 But what, exactly, is draping?

marcbeauty: Blush Goals. #AirBlush (Credit: Instagram/@MarcBeauty)

In a nutshell, draping uses blush to enhance the face, and just like contouring and strobing, it’s an old school technique that’s been given a social-media makeover, thanks to Marc Jacobs. 

(Credit: Instagram/@MarcBeauty)

The technique is associated with Jacobs’ friend, Way Bandy, who rose to prominence during the Studio 54 era and was one of the first celebrity makeup artists (his clients included Elizabeth Taylor and Cher).

Bandy used blush on the bone structure to bring out the natural “drape” of the face for a very “done” look (remember we are talking about Studio 54-times here).

Want to try draping for yourself? Apply blush as per usual on the cheeks, then “drape” (aka swirl the product) along the temples and on the eyes. The key to keeping this look cool and not clown-ish is to blend like your life depended on it. Use the darker shade to define and contour, and the lighter shade over the top, buffing to erase any harsh lines. Your goal is to look like you just emerged from a particularly energetic session on the Studio 54 dancefloor.  

Jacobs is paying the ultimate tribute to his friend with Marc Jacobs Beauty Air Blush Soft Glow Duo, a new range of five powder blush palettes with two shades, a lighter colour for highlighting, and a deeper one for contouring. 

Get swirling!

(Credit: Instagram/@MarcBeauty)

Related stories