The Beauty Brands And Products Supporting The LGBTQ+ Community

Purchases to be proud of

Pride month is well and truly underway, and despite many global events being cancelled due to COVID-19, there are plenty of other ways to support the LGBTQ+ community.

As our Instagram feeds fill up with beauty creators sharing rainbow-inspired eye looks and nail art, beauty brands are also doing their bit with pride collections and products that donate proceeds to LGBTQ+ charities.

Some are available for a limited time only, while others support year-round.

L’Oréal Australia also recently announced a partnership with The Pinnacle Foundation, to help educate and improve the lives of LGBTQ+ youths. 

The brand has become a Gold corporate sponsor, providing a national multi-year scholarship for a young LGBTIQ+ Australian, to help them reach their full potential and overcome challenges arising from their identity.

And while there are plenty of charities to donate to directly, if you were planning to make a beauty purchase anyway, here’s how to make it extra impactful.

pride face halo

Love Is Love Face Halo – Limited Edition 

Featuring a rainbow rim, the limited-edition version of Face Halo’s sustainable and reusable face cloths will donate 5% of all proceeds from this campaign to the Trevor Project. 

The organisation provides crisis intervention and and suicide prevention services to lesbian, gay, bisexual, transgender, queer & questioning (LGBTQ) young people under 25.

$35 at

morphe pride collection

Morphe Pride Free To Be Makeup Collection

100% of net proceeds from Morphe’s limited-edition Pride collection will be donated to GLSEN, to help create safe and supportive school environments for K-12 students.

The collection includes a 10-pan eyeshadow palette ($26), brush collection ($35), lip gloss ($14) and setting mist ($23). 

Available at


NOTO Agender Oil 

NOTO is a natural, fluid in gender, multi-use cosmetics line founded by Gloria Noto.

The Agender Oil, which features a blend of hemp seed oil, vetiver and lavender, is the brand’s ‘give back’ product.  A percentage of DTC profits goes towards rotating organisations year-round, including Planned Parenthood, LGBT Youth Center, Woman’s Center DTLA and more.

$57 at

marc jacobs

Marc Jacobs Enarmoured (With Pride) Collection

Marc Jacobs has unveiled new shades of its Enarmoured Lip collection, complete with limited-edition rainbow print packaging. 

The brand announced it will be donating $10,000 each to two charitable organisations this pride month; SAGE, the world’s largest and oldest organisation dedicated to improving the lives of LGBTQ+ older adults and Le Refuge, a French organisation dedicated to preventing the isolation and suicide of LGBTQ+ youth by providing shelter and support.

Marc Jacobs Enarmoured (With Pride) Dazzling Gloss Lip Lacquer, $43 at

mac viva glam

M.A.C Viva Glam 

Since 1994, 100% of the purchase price of any M.A.C Viva Glam product has gone towards the Viva Glam and M.A.C Aids Fund. 

The M.A.C AIDS Fund is committed to addressing the link between poverty and HIV/AIDS by supporting diverse organisations around the world that provide a wide range of services to people living with HIV/AIDS.

To date, the fund has raised over $400 million and is a great cause to support at any time.

M.A.C Viva Glam Lipstick, $30 at

Related stories