There are a few major sales days each year we’re willing to open our wallets for and Black Friday is at the top of the list.
For retailers, Black Friday and Cyber Monday (BFCM) have become just as big as the Boxing Day sales. According to Shopify’s 2026 Holiday Retail Report, Australians are planning to spend more this BFCM, but they’re also doing their research more carefully.
“Australians are still willing to spend this holiday season, but they’re putting more work into deciding what’s worth their money,” said James Johnson, Head of Enterprise ANZ at Shopify.
The takeaway? Shoppers are comparing their options more closely, which means retailers need to do more than offer a great discount. They also need to show us why a product is worth buying in the first place.
For us avid shoppers, this means sales are starting earlier, running longer and giving us more opportunities to save. Our tip for separating the genuine steals from the impulse-buy regrets? Get your wishlist in order ahead of time, so when the sales roll around, you know exactly what’s worth adding to cart.
Ready to shop? Below, we’ve rounded up the best editor-approved deals to shop now, Black Friday sales that have already been confirmed, and the brands on our wishlist that we’ll update as more deals drop.
Read: The Best Beauty Advent Calendars Worth Losing Your Mind Over
Best Black Friday Home Deals
For the biggest percentage discounts, Linen House is one to have on your radar, with up to 70 per cent off almost everything. Emma Sleep, King Living and Luxo Living are also worth a look, with discounts of up to 60 per cent off.
For bigger-ticket investments, I’d be keeping an eye on King Living, Eva and Castlery. Furniture is rarely an impulse purchase, so savings of up to 60 per cent at King Living, up to $800 off furniture and mattresses at Eva, and up to $850 off at Castlery make these particularly enticing offers.
| Retailer | Discount | Shop now |
|---|---|---|
| Linen House | Up to 70 per cent off almost everything | Shop now |
| Emma Sleep | Up to 60 per cent off | Shop now |
| King Living | Up to 60 per cent off selected designs | Shop now |
| Dyson | Up to 40 per cent off | Shop now |
PHILIPS
Baristina Espresso Machine
JAMES LANE
Haven Dark Gas Lift Bed Queen
MISS AMARA
Colette Marbled Wool Rug
SHEET SOCIETY
Eden Cotton Quilt Cover
If you’re still not sure what to shop in homewares this Black Friday, here’s a full list of the best sales right now. And if you’re looking for more inspiration, click here to read about our favourite homewares, bedding and appliances on sale.
- Adairs: 25 per cent off
- Aiper: Up to 30 per cent off
- Amazon: Sales across the site
- American Tourister: Save 40 per cent when you spend $250 or more
- Aura Home: Save up to 30 per cent off Aura Home products
- Baccarat: Up to 50 per cent off
- Bed Threads: Up to 35 per cent off
- Bhumi: 50 per cent off
- Bonnie & Neil: Up to 30 per cent off
- Castlery: Save up to $850
- Country Road: 30 per cent off from 18 November
- David Jones: Various items on sale
- Desky: Save on desks, ergonomic chairs and accessories
- Double Rugs: 30 per cent off
- Dyson: Save up to 40 per cent
- Ecosa: 30 per cent off
- Emma Sleep: Up to 60 per cent off
- Ettitude: 30 per cent off
- Eva: Up to $800 off furniture and mattresses
- Fantastic Furniture: Various discounts
- Freedom: Up to 50 per cent off select items
- Greenpan: Up to 60 per cent off
- Hommey: 25 per cent off sitewide and 35 per cent off bundles
- House: Extra 20 per cent off sale items
- I Love Linen: 25 per cent off bed bundles
- Interior Secrets: 25 per cent off with code ‘BLXCKOUT’
- JB Hi-Fi: Get $500 off home theatre set up, with savings on TVs, soundbars, subs, home theatre speakers and projectors
- King Living: Up to 60 per cent off selected designs
- KitchenAid: Up to 35 per cent off selected products from 12 November
- Kitchen Warehouse: Various discounts
- Koala: Up to 35 per cent off
- Lifely: 50 per cent off second item
- Linen House: Up to 70 per cent off almost everything
- Lounge Lovers: 20 to 50 per cent off selected products
- Luxo Living: Up to 60 per cent off select items
- Maison Balzac: 20 per cent off from 16 November
- Milk Books: Save 20 per cent on select bestsellers
- Miss Amara: Up to 50 per cent off select rugs
- Mocka: Up to 50 per cent off selected styles
- Mustard Made: 25 per cent off
- Myer: Various items on sale
- Origin Mattresses: Save up to 57 per cent
- Our Place: Up to 45 off sitewide from 10 November
- Papier: 20 per cent off Christmas card sets
- Pillow Talk: Take a further 40 per cent off clearance
- Roborock: Black Friday deals starting 12 November
- Ruggable: Up to 30 per cent off select styles
- Samsonite: Save 40 per cent when you spend $299 or more
- Sheet Society: Up to 50 per cent off everything
- Sheridan: 30 per cent off when you spend $150 or more
- Skylight: Save on Skylight Calendars from 19 November
- Tefal: Major savings across cookware, kitchen appliances and garment care
- Temple & Webster: Up to 60 per cent off
- The Modern: Up to 40 per cent off storewide
- Winnings: Save up to 25 per cent on selected appliances
- Your Reformer: Save up to $500 on reformers, and 60 per cent off accessories
Best Black Friday Fashion Deals
For designer and elevated wardrobe pieces, I’d start with Net-A-Porter, Acler and Lilysilk this Black Friday. Net-A-Porter has up to 50 per cent off selected styles, while Acler’s seasonal sale reaches up to 60 per cent off. Lilysilk is another standout, particularly if you’ve been considering investing in silk wardrobe staples.
For everyday wardrobe staples, Calvin Klein has 30 per cent off sitewide, Meshki is offering 25 per cent off sitewide and First Thing has 30 per cent off sitewide. These are the kinds of sales I’d use to stock up on the pieces that form the foundation of a wardrobe, rather than chasing a trend I’ll only wear once.
For shoes and accessories, Charles & Keith has up to 50 per cent off selected styles, with an additional 10 per cent off when you purchase two or more sale pieces. Jo Mercer is offering 30 per cent off storewide, while Wittner has 30 per cent off full-price styles. I’d also check out Le Specs for an eyewear update, with a further 30 per cent off sale styles.
| Retailer | Discount | Shop now |
|---|---|---|
| Net-A-Porter | 50 per cent off selected items | Shop now |
| Acler | Up to 60 per cent off seasonal sale | Shop now |
| Calvin Klein | 30 per cent off sitewide | Shop now |
| Charles & Keith | Up to 50 per cent off selected items, plus an additional 10 per cent off when purchasing two or more sale pieces | Shop now |
| Saben | Up to 50 per cent off almost everything | Shop now |
ST. AGNI
Silk Twill Halter Dress
LE SPECS
The Whisperer
& OTHER STORIES
Classic Suede Tote Bag
PEONY
Embroidered Midi Dress
There are plenty of fashion sales to make the most of during the Black Friday sales, so here is a collection of sales we’re personally shopping.
- Acler: Up to 60 per cent off seasonal sale
- adidas: Take an extra 40 per cent off selected outlet products
- Alo: Alo Members 30 per cent off sitewide
- Aimn: Various discounts
- Arms Of Eve: 25 per cent off
- Beyond Yoga: Various discounts
- Boody: Up to 50 per cent off
- Calvin Klein: 30 per cent off sitewide
- Charles & Keith: Save up to 50 per cent on select items, and an additional 10 per cent off when purchasing two or more sales pieces.
- Cotton On: Various discounts
- Country Road: Take a further 25 per cent off sale items
- CSB: Various discounts
- David Jones: Various items on sale
- First Thing: 30 per cent off sitewide from November 11
- Gymshark: Various discounts
- Jo Mercer: 30 per cent off storewide
- K Juliet: 20 per
- Le Specs: Take a further 30 per cent off sale styles
- Lilysilk: Up to 70 per cent off
- LNDR: 30 per cent off everything
- Lorna Jane: Up to 40 per cent off select styles
- LSKD: Various discounts
- Lululemon: Various discounts
- Meshki: 25 per cent off sitewide
- Myer: Various savings across all departments
- Nala: 30 per cent off everything and a free bra on orders over $160
- Net-A-Porter: 50 per cent off selected items
- New Balance: Various discounts
- Nimble: Various discounts
- Nike: Various discounts
- Novo: 20 per cent off almost everything
- Nune: Up to 40 per cent off select styles from November 24
- On: Save on last season styles
- P.E Nation: Up to 70 per cent off
- Puma: Various discounts
- Reebok: 30 per cent off
- Resting: Up to 60 oer cent off
- Saben: Up to 50 per cent off almost everything
- Splits59: Up top 40 per cent off select styles at The Iconic
- Sporty & Rich: Discounts on select products
- Stax: Outlet sale
- Stylerunner: 30 per cent off the Stylerunner Edit, plus take a further 20 per cent off selected sale
- Summi Summi: Up to 40 per cent off (excluding Haze and Core Denim collections)
- Sweaty Betty: Up to 60 per cent off
- The Iconic: Up to 40 per cent off Iconic exclusives
- The Upside: Various discounts
- Tommy Hilfiger: 40 per cent off from November 18
- Under Armour: Various discounts
- Uniqlo: Various discounts on mid-season sale
- Witchery: 25 per cent off dresses and select accessories
- Wittner: 30 per cent off pull-price styles
Best Black Friday Beauty Deals
For beauty tools and devices, Therabody, Dyson and Shark Beauty are at the top of my shopping list. Therabody is offering up to 50 per cent off selected devices, while Dyson has up to $200 off selected hair care products. Shark Beauty also has various discounts worth exploring throughout the month, although discounts do vary.
For haircare, Oz Hair & Beauty is particularly appealing with up to 70 per cent off, while ghd is offering up to 30 per cent off selected tools and beauty essentials, which makes it worth checking if a new hair straightener or styling tool is on your wishlist.
For skincare and makeup, you can’t go past Adore Beauty and Sephora. The beauty retailers are offering various discounts throughout November, however if you’re looking to snap up a bargain, the biggest deals will land just before Black Friday itself.
| Retailer | Discount | Shop now |
|---|---|---|
| Adore Beauty | Up to 50 per cent off selected products | Shop now |
| Oz Hair & Beauty | Up to 70 per cent off | Shop now |
| ghd | Up to 30 per cent off selected tools and beauty essentials | Shop now |
| Lovehoney | Up to 70 per cent off selected toys | Shop now |
Read: The Fashion & Beauty Buys Worth Shopping In The Myer Black Friday Sale
MAKE UP FOR EVER
Artist Color Pencil
CAROLINA HERRERA
Good Girl Jasmine Absolute
REVOLUTION
Prep + Fix Continous Fixing Mist
PUREOLOGY
Hydrate Shampoo and Conditioner
With so many beauty sales, it’s hard to decide whehter to stock up on favourites or splurge on something new. Personally, I’m doing both! Plus, for a full list of Black Friday beauty sales, you can read it here.
- Adore Beauty: Up to 50 per cent off select products
- Aerre: 20 to 40 per cent off sitewide
- Alpha H: 25 per cent off moisturisers and SPF
- Augustinus Bader: Yet to announce
- Aveda: 20 per cent off bundles
- Bangn Body: 30 per cent off
- Bondi Sands: Up to 50 per cent off from November 22
- Boost Lab: Up to 40 per cent off
- Bouf: Up to 40 per cent off, plus free choice of hair towel, headband, or cap over $90 from November 9
- Bronte Body: Save on bundles
- Charlotte Tilbury: 50 per cent off Beauty Bag
- Clinique: 30 per cent off sets
- Coco & Eve: Save on bundles
- Current Body: Yet to announce
- Dyson: Save up to $200 on select Dyson hair care products
- Epzen: Yet to announce
- Esmi: 30 per cent off sitewide with code ‘BEAUTY30’
- Estée Lauder: Free gift when you spend over $99
- Eve Wellness: Yet to announce
- Foreo: Various discounts
- Florie Body: Yet to announce
- ghd: Up to 30 per cent off selected tools and beauty essentials
- Giorgio Armani: 30 per cent off from November 19
- HydroPeptide: 20 per cent off from November 27
- Image Skincare: 20 per cent off from November 27
- IMBIBE: Yet to announce
- Jones Road: Up to 25 per cent off select kits
- JSHealth: Up to 30 per cent off
- Kérastase: Save on bundles
- La Mer:
- Lancôme: Up to 30 per cent off select products
- Lash Therapy: Various discounts
- L’Occitane: 20 per cent off from November 24
- Lovehoney: Up to 70 per cent off selected toys
- Luna Bronze: 30 per cent off
- Lust Minerals: 25 per cent off sitewide, plus 60 per cent off bundles
- M.A.C: Various discounts
- Merit: 20 per cent off everything, plus 25 per cent off orders over $150 from November 23-30
- Mermade Hair: Up to 50 per cent off
- Murad: Various discounts
- Naked Sundays: Save on bundles
- Oz Hair & Beauty: Up to 70 per cent off
- Priceline: Various discounts
- Pure Fiji: 20 per cent off from November 27
- Recreation: Save on bundles
- Rhode: Yet to announce
- Sand & Sky: 20 per cent off bundles with code ‘KITS20’
- Sephora: Various discounts
- Shark Beauty: Various discounts
- Skinceuticals: Bonus gift when you spend over $250
- Slick Hair: Various discounts
- Sunescape: 20 per cent off from November 27
- TBH Skincare: Up to 40 per cent off
- The Body Shop: Yet to announce
- The Jojoba Company: 30 per cent off from November 23
- Therabody: Up to 50 per cent off select devices
- Tom Ford: Complimentary Private Blend when you spend over $200
- TWYG: 20 per cent off from November 20
- Victoria Beckham Beauty: 20 per cent off
- Vida Glow: Various discounts
- Vush: Up to 55 per cent off selected items
- Youngblood Mineral Cosmetics: 20 per cent off from November 27
- Yves Saint Laurent: Up to 25 per cent off select Vault item
Black Friday 2026 is on Friday, November 27, with deals rolling through the weekend into Cyber Monday on November 30. That being said, Black Friday sales seem to be starting earlier every year, so take this as your cue to start your wish-lists.
Some of the best Black Friday sales can give you up to 80 per cent off, although it varies a lot. But to help you plan ahead for the Black Friday and Cyber Monday weekend, we’ve curated our picks of the best fashion, beauty and home deals to shop. Make sure to bookmark this page as we’ll be regularly updating this list with more offers and deals as they drop.
Despite being a relatively new sales period in Australia, having originated from the United States, Black Friday and Cyber Monday are quickly overtaking Boxing Day as the biggest sale period of the year.
According to the Australian Bureau of Statistics, the Black Friday sales weekend in 2023 was actually bigger than Boxing Day, with people spending more overall in November than they did in December.
“This shift in spending from December to November reflects the growing popularity of Black Friday sales and the impact of cost-of-living pressures, with consumers seeking out bargains and taking advantage of discounts in November,” ABS head of retail statistics Ben Dorber said in a media statement in January 2024.
So with most of the country’s spending falling before Christmas, our favourite brands and retailers make the most of the sale day to offer their biggest discounts during Black Friday and Cyber Monday. For us, that means we can get a head-start on Christmas shopping, or treat ourselves!
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