There’s no denying we’re spoilt for choice when it comes to Australian fashion brands.
Australian designers are known for a few things. A sun‑kissed aesthetic, wearability, and innovative design approach are just a few defining characteristics of the evolving local scene that’s quickly gaining a global fanbase. It’s an exciting moment for Australian fashion, where the industry is broadening its horizon beyond the resortwear and activewear roots that it became known for.
The Best Australian Fashion Brands, According To marie claire:
- Best For Workwear: Scanlan Theodore
- Best For Everyday: St. Agni & Viktoria And Woods
- Best For Occasions: Christopher Esber
- Best For Weekends: SIR
Today, it’s not uncommon to see celebrities like Dua Lipa, Margot Robbie and Megan Markle in elevated pieces by local brands as Aussie designers rewrite the rules of contemporary dressing, delivering pieces that feel as good as they look.
Whether you’re in search of a sculptural linen dress to slip seamlessly from brunch to beach, power tailoring that works as hard as you do, or the perfect pair of sandals to ground every outfit, these homegrown labels deliver. They fuse minimalist silhouettes with thoughtful details, combine sustainable craftsmanship with luxe fabrication, and bring a distinctly Australian ease to the wardrobes of sartorialists worldwide.
Below—in no particular order—we’ve rounded up the best Australian fashion brands to shop now.
Camilla And Marc
Camilla Freeman-Topper and brother Marc Freeman founded their namesake Australian brand for the confident, contemporary woman. Today, Camilla and Marc is one of the country’s most celebrated and popular fashion labels, specialising in modern luxury with a distinctly Australian edge. Think everyday staples characterised by sharp tailoring, sculptural silhouettes, and effortless sophistication.
Size Range: 6–14 Australian. | Price Range: $250–$1,200.
CAMILLA AND MARC
Floret Blazer
CAMILLA AND MARC
Brava Dress
CAMILLA AND MARC
Ponza Skirt
CAMILLA AND MARC
Alda Bodysuit
Viktoria & Woods
The brainchild of Margie Woods, Viktoria & Woods is celebrated for its refined wardrobe essentials. Spanning merino wool knits to premium tailoring, denim and occasion wear, most pieces are proudly made in Australia using sustainable textiles and ethical methods. This is an Australian fashion brand that we especially love for elevated everyday pieces or workwear that you’ll have on high rotation.
Size Range: 0–4 (6–16 Australian). | Price Range: $200–$1,200.
VIKTORIA & WOODS
Hart Merino Cardigan
VIKTORIA & WOODS
Divinity Shirt
VIKTORIA & WOODS
Dolly Jean
VIKTORIA & WOODS
Unisex Granger Short
St. Agni
Founded in 2014 by Lara and Matt Fells, St. Agni has become a go-to in minimalist, contemporary Australian fashion for It girls across the world. Renowned for its classic tailoring, artisanal accessories, and nonchalant aesthetic, the brand champions considered consumption through ethical production and natural materials. Loved by tastemakers and celebrities like Kendall Jenner, the Byron Bay-based label is quickly becoming synonymous with understated luxury and modern, conscious design.
Size Range: XXS–XL (6–14 Australian). | Price Range: $150–$1000.
ST. AGNI
Fine Jersey Asymm To
ST. AGNI
Silk Canvas Wrap Skirt
ST. AGNI
Relaxed Pleat Dress
ST. AGNI
Stripe Relaxed Pleat Pants
MISHA
Melbourne-born label MISHA has built its reputation on sculpted, occasion-ready dressing that flatters and turns heads — think figure-hugging silhouettes in signature sequins, jersey and silk that have made it a favourite for everything from weddings to date nights. Founded by Michelle Aznavorian in 2014, the brand has become synonymous with modern femininity and sensual, body-conscious design with a distinctly luxurious finish. Their Winter ’26 collection marks an exciting new chapter for the label, expanding beyond its occasion-wear roots into a more versatile separates offering — pairing architectural tailoring and compact knitwear with fluid satin and textured outerwear.
Size Range: XS–L (6–14 Australian). | Price Range: $550–$990
MISHA
Open Back Knit Top
MISHA
Interwoven Maxi Dress
MISHA
Sculpted Wool Coat
MISHA
Sculpted Pant
Summi Summi
Founded in 2019 by Ashleigh Vallis, Summi Summi incorporates everyday staples in bright block colours, as well as expressive seasonal capsules defined by bold prints, oversized shapes and elevated essentials. With an inclusive ethos, limited-run drops and a playful approach to design that blurs fashion with creative storytelling, Summi Summi brings a joyful, confident energy to your everyday wardrobe.
Size Range: XS–XL (6–16 Australian). | Price Range: $99–$349.
SUMMI SUMMI
Chloe Maxi
SUMMI SUMMI
Knit Singlet
SUMMI SUMMI
Lounge Pant
SUMMI SUMMI
Boatneck Mesh Mini Dress
ACLER
Acler is known for its striking silhouettes and masterful draping. Founders Kathryn Forth and Julia Ritorto ensure every collection begins on the mannequin, placing movement, couture techniques and hand draping at the heart of the design process. Whether it’s a sculptural gown or an eye-catching mini dress, Acler is your go-to for impactful occasionwear with a distinctly contemporary edge.
Size Range: 6–16 Australian. | Price Range: $48–$999.
ACLER
Esher Midi Dress
ACLER
Borras Mini Dress
ACLER
Cotwall Mini Dress
ACLER
Astonhall Maxi Dress
Bassike
Born out of Palm Beach in 2006, Bassike was doing sustainability before it became a meaningless buzzword. Using organic, natural fabrics and working with local manufacturers, the brand has prioritised ethical manufacturing from the jump. Not only that, but their range of luxury basics are anything but. Their slouchy tees, oversized denim and easy dresses become lifesavers as pieces you turn to whenever you’re in a pinch.
Size Range: 0–3 (6–14 Australian). | Price Range: $120 –$800
BASSIKE
Knitted Cotton Baby Polo
BASSIKE
Crushed Cotton Gathered Shirt
BASSIKE
Asymmetric Sleeve Longline Dress
BASSIKE
Stretch Twill Minimal Skirt
Courtney Zheng
Courtney Zheng brings an artistic lens to contemporary dressing. Celebrating fluidity through clean lines and languid silhouettes, the label pairs traditional techniques with modern styling and is known for blending classic and avant-garde elements. A refined neutral palette allows precision tailoring and fine finishes to take centre stage, resulting in pieces that feel purposeful and considered.
Size Range: XS-XL. | Price Range: $260–$2,200.
COURTNEY ZHENG
Ruched V Neck Gown
COURTNEY ZHENG
Merino Henley Tank
COURTNEY ZHENG
Scuba Wool Blazer
COURTNEY ZHENG
Scuba Wool Short
Esse Studios
In 2019, designer and creative director Charlotte Hicks launched Esse Studios as an antidote to the culture of overconsumption in fashion. And with her fuss-free ‘Editions’, which eschew seasonal collections in favour of smaller, exclusive drops, she is redefining slow fashion with timeless, sculptural pieces. Designed to help you build a considered edit, the classic shirting, elegant silk dresses and structured suiting are all interchangeable and essential wardrobe components.
Size Range: 6–14 Australian. | Price Range: $280–$1,800.
ESSE STUDIOS
Cartia Satin Halterneck Top
ESSE STUDIOS
Portia Tailored Mini Dress
ESSE STUDIOS
Rosa Bodysuit
ESSE STUDIOS
Finesa Tailored Shorts
Assembly Label
Since launching in 2011, Assembly Label has mastered the art of relaxed Australian dressing. Founded in Sydney, the brand is built around natural fibres, neutral palettes and everyday essentials designed for longevity. Its high-quality materials and coastal inspiration makes Assembly Label a go-to for effortless, off-duty style.
Size Range: 4–16 Australian. | Price Range: $10–$500.
ASSEMBLY LABEL
Aubrey Rouched Dress
ASSEMBLY LABEL
Sloane Cotton Cashmere Polo
ASSEMBLY LABEL
Marigold Poplin Long Sleeve Shirt
ASSEMBLY LABEL
Vintage Straight Jeans
Christopher Esber
Since launching his eponymous label in Sydney in 2010, Christopher Esber has built one of the most exciting Australian fashion brands right now. Continually reinventing the Esber DNA, the label is synonymous with a sleek aesthetic accented by architectural cut-outs, deconstructed silhouettes and sensual minimalism. Now showing in Paris, the brand has redefined contemporary Australian luxury for the modern woman.
Size Range: 6–14 Australian. | Price Range: $500–$2,500
CHRISTOPHER ESBER
Verve Twisted Tee Dress
CHRISTOPHER ESBER
Orica Crystal Ruched Jersey Tee
CHRISTOPHER ESBER
Tailored Split Level Trouser
CHRISTOPHER ESBER
Didion Tailored Crop Sleeve Blazer
Kowtow
New Zealand–born but widely embraced in Australia, Kowtow has built its reputation on certified organic cotton and transparent supply chains. Founded by Gosia Piątek, the brand proves that sustainability and style can coexist, with collections of everyday staples elevated through thoughtful design. Expect relaxed tailoring, modern shapes and wardrobe basics that feel as good ethically as they do aesthetically.
Size Range: XXS-XXL (6–18 Australian). | Price Range: $47–$569
KOWTOW
Method Dress
KOWTOW
Hera Top
KOWTOW
Framework Shorts
KOWTOW
Composure Cardigan
Zimmermann
Now one of Australia’s most successful fashion exports, Zimmermann has come a long way since the days of co-founders and sisters, Nicky and Simone, selling their wares at the Paddington markets. Today, Zimmermann shows at Paris Fashion Week and is synonymous with ethereal designs that emphasise texture and shape. Counting celebrities like Margot Robbie and Beyoncé as fans, it’s a label that’s perfect for your holiday wardrobe or next special occasion.
Size Range: 0–4 (6–16 Australian). | Price Range: $450–$3,000.
ZIMMERMANN
Luna Bustier Dress
ZIMMERMANN
Daylight Ruffle Top
ZIMMERMANN
Rebellion Lantern Mini Dress
ZIMMERMANN
Striped Wide-Leg Pants
Alémais
It’s hard to believe that Alémais was only founded five years ago. Designer Lesleigh Jermanus has quickly built one of the most formidable Australian labels with her ethereal pieces that are characterised by their bold prints, laser cut-outs, quality materials and artisanal aesthetic. Worn by three different characters in White Lotus season 3 (Leslie Bibb, Michele Monaghan and Parker Posey), it’s also gaining global recognition with rapid momentum.
Size Range: 4–16 Australian. | Price Range: $350–$1,200.
ALEMAIS
Zuri Ballet Sundress
ALEMAIS
Product Name
ALEMAIS
Mokshini Shirt
ALEMAIS
Jasper Knit Polo
Elka Collective
Designed in Melbourne, Elka Collective is built around the idea of effortless, timeless dressing for the modern woman. Since being founded in 2014, each collection is guided by quality, versatility and quiet confidence, resulting in refined wardrobe staples that move easily between everyday wear and elevated moments.
Size Range: 4–16 Australian. | Price Range: $29–$449.
ELKA COLLECTIVE
Rory Sheer Top
ELKA COLLECTIVE
Holland Stripe Mini Skirt
ELKA COLLECTIVE
Alessandra Maxi Dress
ELKA COLLECTIVE
Rae Short
Scanlan Theodore
This Melbourne-based legendary Australian fashion brand is the epitome of minimalist-luxe design. Known for their crepe knit tailored pieces and refined wardrobe staples, Scanlan Theodore is perfect for workwear and elevated everyday dressing.
Size Range: 6–14 Australian. | Price Range: $250–$1,200
SCANLAN THEODORE
Crepe Knit Poppy Shirt
SCANLAN THEODORE
Denim Short Sleeve Shirt
SCANLAN THEODORE
Italian Mid-Rise Trouser
SCANLAN THEODORE
Mesh Draped Skirt
Deiji Studios
Launched in Byron Bay, Deiji Studios redefines loungewear with an elevated, design-led approach. Best known for its cult linen sets, the brand creates pieces that move seamlessly between home, work and weekend. With sustainability at its core, the brand’s aesthetic is relaxed yet refined, designed for a slower, more intentional way of dressing.
Size Range: XXS-XL (4–16 Australian). | Price Range: $99–$730
DEIJI STUDIOS
The 03 Washed-Linen Set
DEIJI STUDIOS
Yoke Striped Mini Dress
DEIJI STUDIOS
Fine Knot Halterneck Top
DEIJI STUDIOS
Belted Pinstriped Wool Pants
Aje
There’s a good chance you’ve seen multiple wedding guests in an Aje number. The Australian fashion brand founded by Adrian Norris and Edwina Forest is celebrated for its fusion of raw beauty, tough femininity, and effortless cool. You know an Aje piece for its exaggerated silhouette, generous sleeves, or hand-painted prints. With two off-shoots in Aje Studio and Aje Athletica, you can also find everyday basics and great activewear from the label.
Size Range: 4–16 Australian. | Price Range: $250–$950.
AJE
Ophelia Lace Cami
AJE
Pandorea Layered Maxi Dress
AJE
Ophelia Lace Pant
AJE
Mae Oversized Tee
Bianca Spender
Bianca Spender spent her childhood watching her mother, Carla Zampatti, build one of Australia’s most beloved fashion brands before then working under her and studying design in Europe. When she launched her own label in 2009, it quickly became known for its artistic sensibility and elegant perspective. With ethical production at the heart of the brand, her collections use dead‑stock fabrics and are produced locally in Ethical Clothing Australia–accredited workshops.
Size Range: 6–16 Australian. | Price Range: $300–$1,400
BIANCA SPENDER
Cezanne Top
BIANCA SPENDER
Banksia Skirt
BIANCA SPENDER
Effuse Dress
BIANCA SPENDER
Emulate Dress
Lee Mathews
One of the most consistent Australian fashion brands, always delivering collections that we can count on to take us from 9-5, as well as through casual and special occasions. With a focus on natural fibres, the label balances romantic silhouettes with utility-driven details to create pieces that feel lived-in yet still luxe, and purposefully designed.
Size Range: 0–4 (6–16 Australian). | Price Range: $250–$1,200.
LEE MATHEWS
Leila Top
LEE MATHEWS
Rene Pant
LEE MATHEWS
Emilie Mini Dress
LEE MATHEWS
Marie Skirt
SIR
If you were to ask for a label that epitomises modern Australian style, SIR might just be at the top of the list. Founded in 2014 by friends Sophie Coote and Nikki Campbell, it’s become a global favourite, known for effortless throw‑on‑and‑go dresses, tailored separates and refined swimwear. Favoured by celebrities such as Sofia Richie Grainge, the brand embodies modern femininity and refined ease.
Size Range: 0–3 (6–14 Australian). | Price Range: $120–$600.
SIR.
Solene Halter Top
SIR.
Martina Maxi Dress
SIR.
Destino Tailored Pant
SIR.
Dylan Blazer
The popularity of Australian brands ebbs and flows with trends, however labels such as Zimmermann, Scanlan Theodore and Camilla and Marc are recognised both locally and internationally.
Yes, many Australian fashion brands are stocked globally, in international department stores or via e-commerce sites.
Australian labels such as Bassike, Viktoria & Woods and Esse Studios prioritise ethical production, organic fabrics and limited collections that champion slow fashion.
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