And, as is to be expected, the annual collection contains a 'ridiculous but awesome' category filled with lavish gifts that'll cost you a pretty penny.
The curated list makes headlines every year for featuring some truly outrageous items and this year is no different.
From the insanely chic Hermès skateboard, which will set a buyer back about $6,500 to the extravagant igneous self-heating tub for $143,000, these are the most insanely cool (albeit, unnecessary) items to shop if you're in the market for a statement gift.
Goop X Avocado Bed Frame and Mattress, up to $82,000
“Rest assured, the Goop X Avocado bed is the trip to the moon. Its custom support is the result of unparalleled craftsmanship, made using a circular manufacturing process that’s as good for us as it is for the planet. So if it’s an out-of-this-world experience on a climate-neutral bespoke mattress you’re after, this is it," writes Paltrow of the product.
Hermès Savana Dance Longboard, $6,500
Designed by the Ardmore collective, we refuse to use any other mode of transport that isn't a designer skateboard.
For a very pampered pooch.
Is it furniture? Is it art? We don't know, but we'll take two.
How to kill time in 2020.
Studypod, from $19,000
Whether you've always wanted a portable yoga studio, home office, or quiet space, these pods offer ample room to think.
Plants give off subtle electrical currents, and this device captures those and turns them into music. Simply attach the sensors to your favourite house plants and tune in.
A luxurious time piece.