Let’s be honest: the Super Bowl is the only time of year when we willingly shush people during the commercials. And for good reason.
Over the years, brands like Pepsi, Uber Eats and Snickers have turned the 30-second ad slots into pop-culture history by rolling out their biggest ideas, their most famous faces and their boldest storytelling swings.
From David Beckham and Victoria Beckham cheekily leaning into their long-running “posh” persona for Uber Eats to Dove using their Super Bowl spotlight to champion body confidence and female empowerment in a way that lingers long after kickoff.
Here are the ads that delivered moments that rival the halftime show.
David and Victoria Beckham for Uber Eats, 2024
Riding the wave of the viral “Be honest” moment from Netflix’s Beckham, David and Victoria Beckham teamed up with Uber Eats for a playful 2024 Super Bowl ad. Poking fun at their famously “posh” past, the commercial leaned into self-aware nostalgia making it an enduring pop-culture moment.
Michael Cera… Ve, 2024
Before kickoff, the internet was already spiralling over rumours that actor Michael Cera was behind the cult beauty brand, CeraVe. The Super Bowl ad delivered the punchline, with Cera earnestly claiming credit for the moisturiser empire.
“Pringleleo” Featuring Sabrina Carpenter, 2026
Pop star Sabrina Carpenter made her Super Bowl commercial debut in Pringles’ “Pringleleo” clip, creating a boyfriend out of chips and living out a crunchy love story before he’s literally eaten by hungry admirers.
Timothée Chalamet as “Edgar Scissorhands”, 2021
In a whimsical nod to Tim Burton’s cult classic Edward Scissor Hands, Timothée Chalamet starred as Edward’s son Edgar in a Super Bowl ad for Cadillac, complete with Winona Ryder reprising her role as Edgar’s mom.
Britney Spears in Pepsi Now and Then, 2001
At the height of her pop domination, Britney Spears teamed up with Pepsi for a Super Bowl ad that doubled as a sparkling trip through the decades. Leaping from ’50s diner girl to disco queen and modern pop icon.
Dove Hard Knocks, 2024
Dove swapped punchlines for purpose in Hard Knocks, spotlighting girls in sport alongside the statistic that 45% quit by 14 because they don’t feel confident in their bodies. It turned a game-day ad break into a sobering moment of reflection, not just entertainment.
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