Everything We Know About Kourtney Kardashian’s New Brand ‘Poosh’

Kourtney's coming for that lifestyle crown

Kourtney Kardashian is following in the footsteps of her sisters, announcing a brand new business venture. The Keeping Up With The Kardashians star took to her Instagram to tease the launch of the upcoming project, titled ‘Poosh’. 

Kourtney posted a picture of herself naked in a bathroom while drinking a cup of tea surrounded by shelves of beauty products. The brand name is a nickname Kardashian’s former partner Scott Disick uses to refer to their six-year-old daughter Penelope Disick. 

E! News confirmed that Poosh is a lifestyle website, but it still remains unclear as to what that entails. 

Recently, Kourtney has been focused on advocacy of increasing FDA regulations in the beauty industry. Last year Kardashian teamed with the Environmental Working Group on a trip to Washington, D.C., to meet with staffers from the Senate Committee on Health, Education, Labor and Pensions to discuss the Personal Care Products Safety Act, which would update 80-year-old FDA regulations in the beauty industry.

Kardashian has been a vocal advocate for clean beauty since giving birth to her first child Mason and has long advocated for beauty brands to be more transparent with their ingredients. 

With 2.2 million followers already under its belt before the site even launches, Goop better watch out because Poosh is coming for that lifestyle crown.

WATCH: Kim Kardashian’s Very Racy Nude Photoshoot. 

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