If your suitcase has always been the most understated part of your travel wardrobe, Rimowa is hoping to change that.
The luxury luggage house has unveiled two striking new seasonal colourways – Orange and Magenta – across its coveted Essential suitcase collection and Groove leather bag range, marking one of its boldest colour launches yet. Designed to celebrate individuality and joyful self-expression, the vibrant additions offer a fresh take on luxury travel accessories, proving that practical pieces can still make a statement.
Inspired by the expressive design movements of the Pop era, the new shades embrace optimism, creativity and confidence. Orange delivers an energetic burst of colour that evokes the excitement of discovering somewhere new, while Magenta – a rich, luminous fuchsia – offers a more playful yet sophisticated alternative. Together, they create a collection that feels distinctly fashion-forward, while remaining true to Rimowa’s signature minimalist aesthetic.
The launch is accompanied by a campaign starring acclaimed Spanish actress Rossy de Palma, whose unmistakable style perfectly embodies the collection’s fearless spirit. Set inside a vividly decorated home filled with eclectic design objects, the campaign reinforces the idea that travel accessories can be every bit as expressive as the wardrobes they accompany.
The new hues appear across Rimowa’s Essential range, the brand’s premium polycarbonate suitcase collection renowned for combining lightweight durability with innovative engineering. Available in multiple sizes, each suitcase features the German maison’s stage-free telescopic handle, smooth Multiwheel system, TSA-approved locks and dual-organisation interior, including the signature Flex Divider compression system designed to maximise packing space. Like all Rimowa suitcases, the Essential collection is backed by the brand’s lifetime guarantee, underscoring its reputation for craftsmanship designed to last decades rather than seasons.
But the colour story doesn’t stop at luggage. Rimowa has also expanded its Groove leather accessories collection, introducing the Groove Cross-Body Bag Small in Orange, crafted in Italy from smooth calf leather. Featuring an adjustable strap and a structured handle inspired by the brand’s iconic suitcases, it can be worn as a crossbody, shoulder bag or handbag, making it as versatile as it is eye-catching.
Alongside the seasonal Orange release, the Groove collection is also welcoming new Chalk and Cognac colourways for its crossbody bags, while the Groove Shopping Bag will now be available in a rich Burgundy. To complete the coordinated travel aesthetic, Rimowa has also reimagined several travel essentials – including its Trifold Toiletry Pouch and Packing Cubes—in matching Orange, allowing travellers to create a fully colour-coordinated luggage system.
Colour has become an increasingly important part of the luxury travel conversation in recent years, with fashion houses embracing expressive accessories that blur the line between functionality and personal style. Rimowa’s latest release taps into that growing appetite for pieces that feel distinctive without sacrificing performance, offering travellers the opportunity to invest in luggage that’s as memorable as the destination itself.
The collection has launched globally, with the Essential Cabin available in both Orange and Magenta, while selected larger suitcase sizes are offered in either Orange or Magenta depending on the model. The new Groove bags and matching travel accessories will also be available through Rimowa boutiques worldwide and online.
Whether you’re planning a European summer, a weekend escape or simply want to make spotting your suitcase on the baggage carousel infinitely easier, Rimowa’s latest collection proves that the journey can be just as stylish as the destination.
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