Tiffany & Co. Is Campaigning To Save The Great Barrier Reef

The iconic jewellery brand has donated over $1.4 million

Just when we thought we couldn’t love that little blue box and all that comes with it (Audrey Hepburn very much included) more than we already do, Tiffany & Co. announced its initiative to help save the Great Barrier Reef.

The deterioration of one of the seven natural wonders of the world, which is home to whales, dolphins, turtles and over 1,500 species of fish is completely devastating.  But, if we act fast, the Great Barrier Reef it can still be saved and the damage, caused by climate change, fishing and pollution, reversed. 

In an effort to restore and protect the reef, Tiffany & Co. has committed $1 million USD (approximately $1.4 million AUD), as well as creating an innovation challenge in a global call for new ideas for future resilience. 

great barrier reef

The Out of the Blue Box Innovation Challenge calls ideas to ease pressures on the Reef and allow it to recover with the winning concept earning a prize of up to $300,000 AUD to realise their idea. 

“We believe there is reason for hope,” Anisa Kamadoli Costa, chairman and president of The Tiffany & Co. Foundation, said. “The Foundation is proud to support two of the leading organisations working to preserve the Great Barrier Reef, one of our planet’s most significant natural assets.”

“Together, we can find novel solutions to preserve this precious coral ecosystem and ensure that it is vibrant and healthy for generations to come.”

To find out more about the Out of the Blue Box challenge and the Great Barrier Reef, head here

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