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Max Mara's Spring 2021 Collection Was Made For The Women Who'll Rebuild Our World

Purposeful luxury prevails - by Kathryn Madden
  • 25 Sep 2020
Max Mara's Spring 2021 Collection Was Made For The Women Who'll Rebuild Our World

It was in wake of World War II that Achille Maramotti founded Max Mara, building the Italian brand on well-crafted classics and pieces with intrinsic feel-good factor. How could a woman not feel primed to take on the world, despite the pervasive doom and gloom, in an exquisitely tailored trench?

Today, as the world prepares once more for a reset and rebuild, the heritage house is returning to that founding philosophy.

So what does a woman wear to rebuild the world? That was the question Max Mara asked at its spring/summer 2021 Milan Fashion Week show, held in the courtyard of an ancient art gallery for a select audience. The answer: a butter-soft cashmere duster, fluid two-piece suit or easy cotton maxidress.

Purposeful luxury owned the runway. Sweatpants, for example, may be the antithesis of Italian elegance, but wide-leg trousers (drawstrings, elasticised waists and all) seemed not only impossibly chic but fitting for 2020. The palette was soft and powdery, predominantly neutral with smudges of sky blue and blush.

As creative director Ian Griffiths noted before the presentation: “Italian fashion privileges things that make you look and feel your absolute best at all times. So the success of that [post-war] boom was a consequence of the idea that by investing in something that made you feel your best, you were equipped to do your best … And now I’m thinking about the women who are going to be striding out into this world to make it better than it was before.”

Wearing butter-soft cashmere, no less.

THE TRENDS

Necklace bags

Still working from home? A tiny hands-free pouch is the only accessory you need.

max mara

Slashed sleeves

Fresh and functional, with a cape-like sensibility.

max mara

Camel

The house’s signature shade is a perennial, but takes on new meaning spliced with brocade and mosaic detailing.

max mara

Street-smart parkas

The definition of utility chic, souped up with drawstrings, pockets and snap fasteners.

max mara

Below, runway moments from Max Mara's Spring 2021 collection. 

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max mara
Kathryn Madden
Kathryn Madden
Kathryn Madden is the Deputy Features Director of marie claire magazine, and spends her days writing about feminism, fashion and everything in between. She’s also written for Grazia, InStyle, Qantas and Home Beautiful, and is the editor and founder of Lonely Continent.

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