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“Finds from the bottom of a purse” is how many online are describing the contents of the new Skims advent calendar. Retailing for AU $276 (US $148) as an “accessories advent calendar”, the 12-day set includes bobby pins, keychains, scrunchies, a squishy and Christmas ornaments.
“Kimberly, you’re genuinely about to piss me off,” creator @wetsloppyswollen said in an unboxing TikTok that has racked up nearly 8 million likes. “Like, I better start pulling some because this is way too expensive for this. Skims clips, hair clips like that. What is this? A hair tie? What is this? A bra strap made into a hair tie? Perfect. More Skims bobby pins. The red ones. I wanted that so bad. … There’s only one left after this, so I’m really close to getting really pissed off.”
Viewers overwhelmingly agreed. A comment reading “So basically everything that falls between my car seats” was liked 1.8 million times. “This is straight up disrespectful,” wrote another. “Baby that’s Skams,” reads a third, while others dubbed it the “Fyre Festival of Advent Calendars”.
A Skims rep told Page Six the brand was aware of the response: “We understand that for some, the calendar didn’t meet expectations and we have personally contacted every customer who purchased the calendar and offered them a choice of a full refund or a Skims credit to put towards other products.”
Kim Kardashian, who launched the brand in 2019, has yet to comment personally on the calendar, which dropped October 29 alongside holiday-themed loungewear, sleepwear and shapewear.
This isn’t the brand’s first backlash. Last year, Skims released the “Ultimate Bush” collection – thongs featuring fake tufts of pubic hair – promoted with a game-show-inspired campaign titled “Does the Carpet Match the Drapes?”. Despite the online criticism, the collection sold out within a day.
Here’s to hoping we’ll see Kardashian’s reaction to the advent calendars covered in a future episode of The Kardashians.
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