So when Tilbury’s A-list clientele demanded she convert her popular Pillow Talk lip liner into a lipstick, of course she complied. A universally flattering nude in Charlotte Tilbury’s velvety Matte Revolution formula, the Pillow Talk lipstick gives lips a soft, subtle wash of colour that varies according to the wearer.
See how different (but equally lovely) it looks on Gwyneth Paltrow, Emma Roberts and Alexa Chung:
Olivia Palermo, Salma Hayek, Olivia Culpo (she's pictured wearing it at the top of this article), Nicole Kidman and Amal Clooney are also big Pillow Talk fans – Clooney wore the lip liner on her wedding day, according to Allure.
But if you want Pillow Talk coating your own pout, you’ll have to hurry – it’s currently in stock, but sells out worldwide routinely. Call it the Hollywood effect.