While EOFY is often associated with upgrading appliances and finally replacing that vacuum cleaner that’s been hanging on by a thread, those in fashion know it’s also one of the best shopping opportunities of the year. For many brands, EOFY doubles as an end-of-season sale, meaning coveted pieces, future wardrobe heroes and designer buys suddenly become a little more attainable.
marie claire Reader Favourites
- The Iconic: Save up to 50 per cent across fashion, home, beauty & more
- Sheridan: The cult-classic sheet brand has up to 50 per cent off in their end of season sale
- Meshki: Take up to 60% off across trending styles
- Net-A-Porter: Up to 50 per cent off designer dresses, shoes, bags and more
- Arms Of Eve: 20 per cent off sitewide
Of course, the secret to shopping EOFY well is knowing what not to buy. Rather than treating discounts as an invitation to fill your cart with things you’ll forget about by August, consider it an opportunity to invest in the pieces you’ve been eyeing for months. The perfectly cut blazer. The boots you’ve repeatedly revisited. The handbag you’ve had bookmarked in multiple tabs. This is the moment those considered purchases start to make sense.
As any seasoned sale shopper will tell you, the best buys tend to disappear first. Which is why we’ve spent hours combing through offers, comparing discounts and filtering out the forgettable deals to bring you the sales actually worth knowing about.
Whether you’re looking to refresh your capsule wardrobe, add a designer piece to your collection, replenish your beauty cabinet or prepare for the colder months ahead, think of this as your editor-approved guide to shopping EOFY sales well. Build your wishlist, keep your tabs open and don’t wait too long—the pieces everyone wants rarely stick around.
Read: I Didn’t Expect EOFY Sales To Be Good For Beauty—But These Deals Proved Me Wrong
Best EOFY Fashion Sales
Across fashion, some of the season’s most desirable pieces are receiving rare markdowns, with discounts spanning wardrobe staples, elevated accessories, winter essentials and investment buys designed to outlast the sales cycle itself.
Read: The Iconic Finds Under-$300 Our Editors Think Look Triple The Price
OLIVER PEOPLES
Khaite Oval-Frame Acetate Sunglasses
&OTHERSTORIE
Double-Breasted Trench Jacket
ST. AGNI
Square Toe Pump
BASSIKE
Stripe Detail V Neck Knit
- The Iconic: Up to 50 per cent off
- Tony Bianco: Take an extra 20 per cent off already reduced styles
- Toteme: Various dicounts on past-season styles
- Net-A-Porter: Up to 50 per cent off
- David Jones: Up to 50 per cent off
- New Balance: Up to 40 per cent off
- Myer: Various discounts as marked
- St. Agni: Up to 60 per cent off selected styles
- The New Trend: Save across the designer sale
- Leo Lin: Various discounts as marked
- Moda Operani: Take up to 50 per cent off
- Aje: 25 per cent off selected styles
- Arms Of Eve: 20 per cent off sitewide
- Anine Bing: Up to 50 per cent off
- bassike: Shop end of season sale
- Christopher Esber: Up to 50 per cent off
- Country Road: Up to 50 per cent off selected styles
- Elka Collective: Up to 40 per cent off
- Decjuba: Up to 50 per cent off
- Meshki: Various discounts as marked
- Faithful: Up to 70 per cent off
- Posse: Save on end of season sale
- Farfetch: Up to 50 per cent off
- FWRD: Various discounts as marked
- Revolve: Various discounts as marked
- J Crew: Various discounts as marked
- Khaite: Various discounts in private sale
- Lee Mathews: Up to 50 per cent off
- Leset: Up to 60 per cent off
- Papinelle: Up to 60 per cent off
- MyTheresa: Up to 70 per cent off
- COS: Up to 50 per cent off
- Jo Mercer: Up to 60 per cent off selected styles
- MARAIS: Extra 20 per cent off selected full price and sale items
- Forever New: Up to 50 per cent off
- Lululemon: Various discounts across sale as marked
- Shona Joy: 40 per cent off sitewide
- Oroton: Up to 40 per cent off
- Forever New: Up to 50 per cent off
Best EOFY Home & Tech Sales
The best EOFY home sales aren’t just an opportunity to save—they’re a chance to finally invest in the pieces that make everyday life feel a little better. Think the statement armchair you’ve been eyeing for months, the linen bedding that promises hotel-level sleep, or that new cookwear set you’ve convinced yourself you don’t need (until it’s suddenly on sale).
Read: High Thread Count, Higher Standards—These Are Our Editors’ Favourite Sheets
BODUM
Ottoni Kettle Stainless Steel
MADE IN
Stainless Small Spaces Set
COUNTRY ROAD
Marlon Cotton Sherpa Throw
SHERIDAN
Belgrave Tailored Pillowcase Pair
- Amazon: Various dicounts as marked
- Adairs: Up to 50 per cent off
- Antler: Up to 60 per cent off travel sale
- Bed Threads: Up to 70 per cent off
- Bed Bath N’ Table: Up to 60 per cent off
- Castlery: Up to 40 per cent off
- Country Road: Up to 50 per cent off selected styles
- Koala Eco: Bundle and save across home, laundry, cleaning and more
- David Jones: Up to 50 per cent off
- Ettitude: Up to 25 per cent off
- END: Up to 60 per cent off
- Finnish Design Shop: Up to 30 per cent off nearly everything
- Freedom: Up to 60 per cent off everything
- In Bed: Up to 60 per cent off
- In The Round House: Up to 30 per cent off
- I Love Linen: 40 per cent off sitewide
- KitchenAid: Up to 35 per cent off selected styles
- Made In: Save on sets
- MCM House: Up to 50 per cent off
- Miss Amara: Up to 50 per cent off
- Mocka: Up to 25 per cent off
- Myer: Various discounts as marked
- Our Place: Various discounts as marked
- Ruggable: Up to 20 per cent off
- Maison Balzac: Save on final sale
- Sheridan: Up to 50 per cent off
- Sheet Society: Various saving as marked
- Sutram: Up to 30 per cent off
- Tefal: Up to 50 per cent off cookware and kitchenware range
- Temple & Webster: Up to 60 per cent off
- The Iconic: Various saving on home as marked
- Kitchen Warehouse: Various discounts as marked
- Koala: Up to 30 per cent off
- Appliances Online: Various discounts as marked
- The Good Guys: Save with instant online only deals
- Bing Lee: Various discounts as marked
- JB HI-FI: Spend over $300 and get $30 off
- Early Settler: Various discounts as marked
Best EOFY Beauty & Wellness Sales
A seasoned beauty shopper knows that EOFY is less about experimentation and more about timing. It’s the moment to replenish the skincare staples you’re nearly out of, upgrade the beauty tools you’ve been considering for months and finally indulge in the luxury products you’ve been waiting to justify.
Read: I Didn’t Expect EOFY Sales To Be Good For Beauty—But These Deals Proved Me Wrong
GHD
Duet Blow Dry Hair Dryer Brush Black
THE BRUSH COMPANY
Travel Essentials Duo Bundle
MEDICUBE
Zero Pore Pad 2.0
LA PERLA
Villa Sorrento
- Adore Beauty: 20 per cent off almost everything
- David Jones: Up to 30 per cent off beauty gift sets
- Dyson: Take up to $252 off
- GHD: Up to 20 per cent off Jelly Collection
- Libertine Parfumerie: Various dicounts as marked
- Love Honey: Up to 60 per cent off
- MAC Cosmetics: Up to 25 per cent off when you buy two or more
- Myer: Various dicounts as marked
- Niche Beauty: 15 per cent off first purchase
- Oz Hair And Beauty: Up to 70 per cent off
- Saie: Take 20 per cent off sitewide
- Sephora: Various discounts as marked
- The Beauty Chef: Subscribe and save 20 per cent
- The Iconic: Up to 50 per cent off selected beauty
- Westman Atelier: Various discounts as marked
- Tom Ford: Complimentary offer with orders over $350
- Healthylife: Various discounts as marked
- Naked Sundays: Up to 50 per cent off sitewide
End of financial year and mid-year sales prove the perfect opportunity to bulk up your winter staples without sacrificing your *entire* paycheque.
Beginning as early as May and June, mid-year sales see many brands and retailers offering huge savings on new and end of season stock.
Related stories
Native ad body.
Native ad body.
Native ad body.
