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This Beauty Brand Just Solved The Biggest Problem With Vitamin C

Innovation at its finest
imbibe perfecting powder
Image: IMBIBE
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Any skintellectual will know that while vitamin C is one of the most popular brightening ingredient in skincare, it’s also notoriously unstable.

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In simple terms: many formulas lose potency and efficacy as soon as they’re exposed to elements such as light and air, which–unfortunately–means that our beloved serums don’t stay as effective as long as we’d like them to.

That’s exactly the issue that IMBIBE set out to address with its Perfecting Powder. It’s a customisable, waterless vitamin C and peptide powder designed to be activated with each use.

“I created Perfecting Powder to address a fundamental flaw in vitamin C: instability,” says IMBIBE Founder & CEO Felicity Evans. “This innovative formulation allows you to customise your routine and take control of your results in an incredibly effective way, delivering brighter skin, reducing the appearance of wrinkles, and protecting against collagen degradation caused by environmental stress.”

Unlike traditional vitamin C serums that can lose potency once opened, Perfecting Powder is mixed fresh as you apply it–helping to preserve the efficacy of the active ingredient for each use.

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Want to know more? Consider this your guide to the waterless vitamin C formula changing up our skincare routines.

Powered by pharmaceutical-grade L-ascorbic acid (vitamin C), Perfecting Powder delivers fresh, active skincare with every application. Designed to be mixed into your moisturiser, water or the IMBIBE Collagen Jelly, the powder targets the appearance of dullness and uneven skin tone while supporting a brighter-looking complexion.

To use, dispense your chosen base into The Palette, then add one to two level spoonfuls of Perfecting Powder using the applicator provided. Mix until smooth before applying to skin as usual.

As with most active vitamin C products, it’s best introduced gradually. Start by using two to three times per week, then build up to daily use over time as your skin adjusts.

Key Benefits:

  • Brightens skin tone
  • Reduces the appearance of dark spots
  • Shields against UV, blue light and pollution

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