While Stella McCartney may be synonymous with luxury, ethical and eco-conscious style—courtesy of her perennially stylish, considered and circular approach to design —the British fashion magnate is proving she also knows a thing or two about beauty.
The 50-year-old designer, who revealed exclusively to ELLE Australia that she’s spent over 20 years being labelled an ‘eco weirdo’ because of her passion for sustainable design and animal rights, is now tackling the detrimental environmental impact of the beauty industry.
STELLA by Stella McCartney is the designer’s, and now beauty moguls, revamped skin care line focused on pioneering a conscious, luxury movement through a range of minimalist beauty products promising to be better for both the people and the planet.
Of course, for fans of Stella McCartney this announcement may be like deja vu.
After all, McCartney first dipped her toe into the over saturated world of beauty back in 2007 with the launch of care by Stella McCartney.
Similarly to care, the now defunct brand luxury skincare brand made with 100% organic active ingredients, STELLA is positioning themselves as “skincare with a clear conscience”, with the brand’s ethos summarised in three simple words: natural, effective, responsible. How’s that for minimalism?
Boasting the principles of clean beauty, STELLA is making their market debut with three products, bottled in refillable packaging made from recycled glass, no less.
Unlike the recent launch of SKKN by Kim Kardashian which features a complete 9-step ritual, STELLA is keeping things simple with the launch of a cleanser (dubbed a makeup remover and skin purifier), a serum and reparative moisturiser or restore cream’.
But that’s not all. Launching the brand alongside luxury goods conglomerate LVMH, McCartney has tapped leading perfumier to create a custom scent for the line. Perfect for fans of McCartney’s iconic noughties fragrance.
It seems that England’s wellness and beauty industry may be facing a showdown, with the launch of the beauty line coinciding with the unveiling of Kate Moss’ latest wellness venture, COSMOSS. Deciding between two iconic 90s stars is a real Sophie’s choice.
But with STELLA’s entrance on the market giving the beauty industry a much needed makeover, we’re keeping one eye on the brand and one eye firm on the future of the beauty game because this is one to watch.
