Viral Hair Brand For Matilda Djerf-Style Blow Outs Lands At Sephora

You heard it here first.

In 2021, I found myself in Sephora, Beverly Hills, pouring over the haircare aisles with love-heart eyes and a hard-earned paycheck to burn.

I remember being drawn to the colourful bottles from Amika, having seen the viral products all over my ‘For You’ page on TikTok.

The Brooklyn-based brand has now launched in Sephora Australia, an easy way to finally get your hands on these formulas without having to brave the skies and American airports.

So, what do you need to know about this brilliant line?

Amika Is Beloved By Influencers

Nothing better than luscious locks. (Credit: Instagram)

The thing with beauty products is that they’re almost impossible to buy based on the packaging and description alone. For this reason, TikTok influencers have gone viral for their tried-and-tested recommendations. This is especially the case with haircare, which is having somewhat of a renaissance online.

The Amika brand is well-known in the social community, beloved by influencers such as Shay Sullivan, Matt Loves Hair and Bambi Does Beauty. The label is especially lauded when it comes to achieving the perfect blow out (see it in action below).

More on that later..

Their ‘Perk Up’ Dry Shampoo Is Super Popular

We all love a good dry shampoo, and the Amika ‘Perk Up’ dry shampoo is actually the number one best selling dry shampoo in the US, according to stats from NPD Group.

Like all of Amika’s products, the dry shampoo is certified B-Corp and the packaging is 100 per cent recyclable, which many will know is difficult to get in a dry shampoo.

The dry shampoo is also talc-free, to absorb oil without leaving a white residue behind to ruin your style.

We’re all after the Matilda Djerf blow out. (Credit: Instagram)

The ‘Plus Size Perfect Body’ Mousse Gives You Matilda Djerf Hair

There’s nothing we love more than a beautifully named product, and this one is right on the money. It does exactly what it says on the tin.

A mousse is the perfect companion to a blow dry brush or Dyson airwrap, offering big volume and major hold in your styling endeavours.

This specific mousse has become a go-to for influencers online to replicate hair icon Matilda Djerf’s signature bouncy blow out, and for good reason, it’s brilliant.

The mousse is great to use in tandem with your rollers and blowout brush. (Credit: Instagram)

They Have A Shampoo And Conditioner For Everyone

It’s hard to find the right shampoo and conditioner for your hair type, so Amika has not one but 7 lines  to cater to a wider range of hair needs.

You can always take their hair quiz (here), but the general rule of thumb to find your perfect product is as follows:

  • Mirrorball – an anti-oxidant rich line designed to boost shine and banish pollution buildup
  • Normcore – the brand’s signature shampoo, packed with vitamins and antioxidants for soft and nourished hair
  • Velveteen Dream – a smoothing conditioner with time-released humidity protection
  • 3D – a weightless shampoo thoroughly cleanses and plumps from root
  • Hydra Rush – an intense moisture shampoo designed to majorly hydrate the hair
  • The Kure – for damaged to broken hair
  • Bust Your Brass – designed to banish the brassy tones from blonde hair

Where To Buy Amika In Australia?

Amika is now available to shop directly from Sephora. See more here.

Amika Perk Up Dry Shampoo, $47, Sephora

Amika Normcore Shampoo, $38, Sephora

Amika Normcore Signature Conditioner, $37, Sephora

Amika The Kure Intense Bond Repair Mask, $66, Sephora

Amika Brooklyn Bombshell Blowout Spray, $47, Sephora

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