One Of These Beauty Products Sells Every Six Seconds In The US

And it's so affordable

Whether you’re partial to spending big in the skincare and makeup department, or would rather keep it on the budget side – it’s very hard to go past a raved about product, especially when it’s under $30.

According to e.l.f. Cosmetics, one of its products ticks both of these boxes – to the point where the brand sells one in the US every six seconds.

The product (or products) in question are the e.l.f. Cosmetics primers. With a huge array, ranging from blemish control to brightening lavender, the brand caters for all skin types and concerns.

With a stat like that, even non-primer users may be converted.

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