This Is The Most Popular Spring Beauty Trend According To Pinterest

New season, new you

Spring clean your look this season by embracing a new skincare regimen. We’re not suggesting you do away with your tried and tested ‘hero’ beauty products, but now is the perfect time to dabble in the latest trends and find a few new favourites to add to your existing regimen. 

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Cue the latest research from Pinterest, revealing the beauty searches and saves for the coming spring. According to new data, searches for “self-care” dominate the category with a whopping +140 per cent increase in popularity. Among the top searches for self-care are skincare, workouts and morning and bedtime rituals. But the most popular spring beauty trend of them all is Korean beauty products, which dominate the skincare category with a 36 per cent increase in popularity – particularly complexion correcting sheet masks and oil balancing treatments.

What is the Korean beauty trend? 

The rest of the world is well and truly embracing the Korean beauty industry’s skincare-first approach, which prioritises perfecting your face’s tone and quality rather than smothering it with heavy makeup. We have our Korean beauty sisters to thank for the advent of BB and CC creams, as well as time-tested rituals for perfect, poreless, porcelain-like skin. Scroll to discover some of the most popular Korean beauty treatments available in Australia right now…

Dr Jart

Dr Jart+ Skin Clearing Solution, $9; at

Korean beauty

The Konjac Sponge Company Konjac Heart Sponge, $28; at


Belif The True Tincture Essence Chamomile, $112; at


3CE Creamy Cheek Stick, $40; at

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This article originally appeared on InStyle.

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