The Luxe New Eye Serum, Minus the Luxe Price Tag

Less fashion purchases, more packed lunches and you can say adios, personal trainers… yes, the cost of living crisis has knocked our spending habits for a sixer.

But while we’re willing to cut back on some of life’s luxuries, there’s no way we’d cut corners on our skincare. Why? Because inflation goes up and down, but our skin is a long-term investment.

The Skincare Investment Dilemma

Quality skincare can be pricey, especially serums and actives. But before you think about selling your shoe collection, take a breath.

Dermatologist recommended French skincare brand, La Roche-Posay has released a new formula for the under-eye area, the Hyalu B5 Eye Serum. And it’s good news for those of us seeking luxury skincare without the luxury price tag because it’s available to purchase at Chemist Warehouse, the smart place to shop high-end skincare at bargain prices.

La Roche-Posay is the world’s number one dermatologist-recommended skin care brand for a reason: the extensive scientific research that goes into their formulation^{^}.

La Roche-Posay B5 Eye Serum — The eyes are the window to your soul, and this little blue bottle could be the key.

Bright-Eyed Formulation

The new La Roche-Posay Hyalu B5 Eye Serum was developed with dermatologists to visibly reduce dark under eye circles and address loss of elasticity, sallowness and fine lines around the eye contour. It’s also La Roche-Posay’s first solution specifically designed to intensely hydrate, re-plump, and restore the delicate eye area. With pure Hyaluronic Acid, the serum delivers powerful hydration and the repairing and soothing properties of Vitamin B5.

Massage applicator La Roche-Posay — Just two drops a day for noticeable results in two weeks*.

The formulation also contains a 10 per cent anti-dark circles eye complex, containing Vitamin C for antioxidant protection, Hepes to gently exfoliate and resurface delicate skin, caffeine to reduce puffiness, and niacinamide to hydrate and brighten the eye area. In clinical trials, users noted immediate improvements in the eye contour area^*, and at the two-week mark, a visible reduction in dark circles and fine lines^**.

This Goes With That

Fans of La Roche-Posay will already be well acquainted with the plumping and smoothing benefits of La Roche-Posay Hyalu B5 Serum, which now also comes in a 50ml size, available in-store and online at Chemist Warehouse. The new Hyalu B5 Eye Serum (15mL) works with the original serum by targeting the specific needs of the eye contour. For best results, apply the serum gently around the eye contour morning and night with the specially designed massage applicator. Using the massage roller in a circular motion will help boost circulation and depuff the eye area.

La Roche-Posay Hyalu B5 Eye Serum and the wider La Roche-Posay range are available online and in-store now at Chemist Warehouse.

Brought to you by La Roche-Posay.

*Instrumental test, 24 subjects

**Scientific study on 81 subjects

^Survey conducted among the skincare market carried out by APLUSA and other partners between January 2023 and May 2023, involving dermatologists in 34 countries, representing more than 80% of the worldwide GDP.

Rachel de Hosson

Rachel de Hosson is a senior commercial editor at Are Media. You name it, Rachel’s probably written about it: from celebrity profiles to travel hot spots, the latest fashion and beauty trends, health and wellness and A-list hangouts. Rachel began her career as a cadet journalist and has a master’s in journalism from UTS. Rachel writes across Are Media’s digital brands, including marie claire, ELLE, The Australian Women’s Weekly, Gourmet Traveller, WHO and others. She’s a family gal and dog mum who loves fashion, travel, spicy food and margaritas. Ideally, all at the same time.