Find Out The Beauty Brands Who Are Making A Difference

No wonder they're finalists in the Prix de marie claire Beauty Awards

Voting has opened in the Prix de marie claire Beauty Awards, which honour the best beauty products and brands from the last year. 

The Best Brands With Purpose category highlights beauty brands who have started initiatives that support women, the environment and education. 

Our beauty experts have short listed seven brands, but you can choose the winner by voting here

And the finalists in the Best Brand With Purpose category are… 

Elizabeth Arden

Elizabeth Arden has pledged $1 million as part of their March On campaign to support UN Women. A limited edition lipstick signed by Reese Witherspoon was sold worldwide, with 100 per cent of the proceeds donated to the campaign. 


In October 2018, Revlon launched the #BoldMatters campaign, which featured the stories of three women living in drought-striken Australia. The brand donated $2 from every Revlon Super Lustrous Lipstick sold and presented a check for $152,754 to the Drought Angels as a result of the campaign.

Maybelline New York

Maybelline New York’s Generation Fluid campaign profiles local talent who are genuine in embracing their own definition of beauty and recognises that beauty transcends gender, ethnicity, mood, age and other boundaries. 

Burt’s Bees

This year Burt’s Bees launched their #BringBackTheBees campaign, which saw a portion of sales for the Strawberry Lip Balm go towards bee preservation and research in Australia. 


Through the Klorane Botanical Foundation, Klorane Beauty has undertook several environmental preservation initiatives, including running children’s workshops, working on the Great Green Wall Project and alongside the National Botanical Conservatory of Brest to regenerate plant species that are no longer found in nature. 


This year, Aveda has been involved in two major campaigns – Aveda Earth Month and Breast Cancer Awareness Month. The brand strives to set an example for environmental leadership and responsibility both in the world of beauty and in society. 

L’Oreal Australia

Each year, L’Oreal Australia’s For Women In Science program aims to promote the participation of women in science. The campaign recognises exceptional female scientists at the beginning of their careers and awards them with a fellowship to help further their research. 

Vote for your favourite brand with purpose here

Vote for your favourite brand with purpose here

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