This is the most popular nail polish at Fashion Week

Love, love, love

Every season, a new nail trend emerges – and some are more wearable than others.

But the toast of A/W ’17 fashion week (in manicure terms, at least), translates perfectly to real life. Presenting: Deborah Lippmann’s Gel Lab Pro Color nail polish in Brand New Day.

A sheer beige shade, the new colour appeared on models’ digits at Jason Wu, Narciso Rodriguez and Frame Denim (plus coated toes at Kate Spade, according to Allure).

The popularity of the product signals a shift away from pale pink tones as natural beiges take centre stage.

“Usually I get asked, ‘can we do a sheer pink or a version of a sheer pink?’, but nobody wanted pink,” Deborah Lippmann told Allure of this year’s Fashion Week. “Everyone wanted a beige, if they were doing a neutral or nude nail.”

“This season it’s either been beige or a very strong colour.”

Although Deborah Lippmann currently doesn’t ship to Australia, the brand is available here via Adore Beauty. This particular shade hasn’t reached our shores yet, but there are plenty of milky beige shades to try in the meantime.

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