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You'll Want To Live In This Kaia Gerber-Approved Loungewear All Year Long

Cindy Crawford is also a fan of the sustainable label - by Grace Back
  • 11 Aug 2020
You'll Want To Live In This Kaia Gerber-Approved Loungewear All Year Long

In 2017, Cindy Crawford found an eco-friendly brand she loved so much, she requested the founder, Lyndie Benson, design her a pair of pants (aptly named "The Cindy Pant") in their signature fabric. Now, Kaia Gerber is following in her famous mum's footsteps, collaborating with Malibu-based brand Bleusalt to create the most luxurious pair of leggings. 

The "Kaia Pant", personally created for the model, is a legging that flares into a bell bottom and is made from an ultra-soft sustainable fabric derived from Beechtree - basically, a fabric just as soft as cashmere but environmentally-friendly (and washable!). The style is available in five colours - black, navy, grey, white and caramel, with Benson saying the new style can be worn "anytime, anywhere." 

“I was so excited when our long-time family friend, Lyndie, approached me with the idea of The Kaia Pant,” Gerber says of the design. “Bleusalt encompasses effortless sustainable style.”

RELATED: Kaia Gerber Wore On Of Cindy Crawford's Most Iconic Outfits

With every pair sold, the brand will be donating 20 per cent of the proceeds to Gerber's charity of choice, A Sense of Home, an organisation which works to prevent homelessness by creating homes for people who have aged out of the foster care system.

"When the decision was made to donate 20 per cent of every pant sold to A Sense Of Home, an organisation very near and dear to my heart, it made this design even more meaningful to me," Gerber added. 

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the "kaia" pant now on @bleusalt. 20% of proceeds from each pant will be donated to @asenseofhomeorg, which works to prevent homelessness by creating homes for people who have aged out of the foster care system 💙 link to support on my story

The mother-daughter duo aren't the only celebrity fans Bleusalt counts, either. Jennifer Lopez, Ashley Benson and Amelia Hamlin have all been spotted in the brand's signature collections. The brand also offers men’s clothing approved by the likes of Patrick Dempsey and Pierce Brosnan

Shop the Kaia Pant and the Cindy Pant on Bleusalt. 

Grace Back
Grace Back
Grace is our Digital News and Entertainment Editor. When not stuck in a seemingly endless Instagram scroll, you'll find Grace with her head in a good book.

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