Joan Crawford made a whole show *ahem, Fashion Police* about celebrity style, especially comparing them when they had the exact same look. What Crawford’s show regularly remarked on was the styling.
As the fashion set knows, the same piece can look completely different depending on who’s wearing it and how they’ve chosen to style or even wear the piece.
Fashion has become a blank canvas for personal expression, allowing you to explore your style and identity in ways that are truly unique to you. In the fashion capital of Australia, Melbourne, the streets are filled with stores, like those found at Emporium Melbourne, calling you in to explore their unique and endlessly customisable pieces
Creative Expression

If, like us, your feeds have been flooded with people styling oversized button-ups off-centre, fastened with brooches or even worn as skirts, then you’ll know the urge to style a look that’s just as unique.
My algorithm has even fed me ‘how to’ videos on personalising clothes with everything from fringe to rhinestones. It’s the unexpected take on ordinary outfits that showcases your personal style, leaving people guessing how you styled such a unique look, inspiring them to try it for themselves.
The Art Of Making It Yours
Self-expression and personal style is how you transform a good fashion purchase into something that’s uniquely yours. In the art of making it yours, self-expression reigns. To foster this connection and to help create pieces that truly feel like you, Emporium Melbourne is hosting a limited-edition ‘Self Expression Matters’ experience.

Collaborating with Elle Ferguson, the experiences include a stylist-guided, hands-on personalisation consultation. Ferguson has curated a custom edit of embellishments, including two signature evil eye patches, three vibrant creature patches and four embellished ribbons to choose from. To add to the experience, there are also elements such as fringing, tassels, lace, beaded trim, bows and brooches available to create a look that feels authentically you.
To be eligible to craft your new piece, you simply need to make an in-centre fashion purchase between 3 – 20 September to be able to enjoy customising your self-expression.
The Need To Know Details
Emporium Melbourne
Make an in-centre fashion purchase between 3-20 September to be able to join in the experience, located on the ground floor, Lonsdale Street Entrance.
Experience dates:
Thursday 17th September – Sunday 20th September: 12-5pm
The Self Expression Matters experience is also heading to The Glen and Northland Shopping Centres, see below for information.
The Glen
Make an in-centre fashion purchase between 27th August and 13th September to be able to join in the experience, located on the ground floor, near David Jones.
Experience dates:
Thursday 10th and Friday 11th September: 1-6pm
Saturday 12th and Sunday 13th September: 11-4pm
Northland
Make an in-centre fashion purchase between 17 September – 4 October to be able to join the experience, located on the ground floor, outside Myer.
Thursday 1 and Friday 2 October: 1-6pm
Saturday 3 and Sunday 4 October: 11-4pm
Terms and conditions apply. See emporiummelbourne.com.au/self-expression-matters, theglen.com.au/self-expression-matters and northlandsc.com.au/self-expression-matters for more details.
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