If you’re one of Chloe Morello’s 862k Instagram followers (or her two-million strong YouTube subscriber base), you’ll be familiar with her work: the 26-year-old beauty vlogger posts everything from glitter eyeliner how-to’s to her holiday outfits.
Morello first entered the YouTube fray in 2012, uploading make-up videos in between shifts at a Canberra crematorium. “I was only 16 or 17 when I found make-up tutorials on YouTube,” she told smh.com.au in a recent interview. “I was 20 when I decided to do my own.”
It’s proved an extremely lucrative move, with Morello frequently approached by brands like Bobbi Brown, Givenchy, Sephora, Dior, Smashbox and Benefit to collaborate on paid-for content.
“Often a sponsored opportunity is not booked as a sole Instagram post but as part of a broader campaign, so the fee I am paid includes a YouTube post,” she tells smh.com.au, adding that her YouTube videos fees are at least four times more than Instagram.
She’s now making a six-figure income from the money she makes from YouTube and Instagram combined, but says she limits her paid-for content to two posts per month.
“If it’s a make-up brand I already use and love, then the decision is super easy,” she says. “I am very picky.”