Coach celebrated its 10th anniversary in Australia with an exclusive event at the newly renovated Queen Victoria Building store in Sydney on Friday night. New York City-inspired street food was served from American hot-dogs and doughnut stands, while Belvedere created and served American style cocktails including a 'Staten Island Apple Pie' and 'Hudson River Mule'. The event saw celebrity guests, including Jessica Gomes, Ksenija Lukich and Deborah Symond O'Neil, wear looks from the Pre-Fall and Fall-Winter 2019 collections. This included 'it' bag - The Tabby - a modern take on the archival 1970s Coach design, which is crafted in polished pebble leather.
In celebration of the reopening and Coach’s 10 year anniversary in Australia, for a limited time in September, Coach will house an interactive installation of the brand’s mascot, Rexy, within the Dome of the QVB building. Inspired by New York City and the Coach Fall 2019 campaign, Rexy will come to life through augmented reality. QVB visitors can capture their very own campaign shot on the Coach Staten Island set and post content across their social channels, tagging #CoachNY. By activating the augmented reality, visitors can also redeem their own Coach gift at the QVB store.
Below, an inside look at Coach's anniversary party.