Each January, the sport and style set collide, descending on Melbourne Park for the Australian Open. Fashion’s growing obsession with sport culture and its own sartorial sub genres in recent years has only elevated courtside couture, cementing the Grand Slam tournament as the most fashion-forward event on the athletic calendar.
Few brands embody this intersection more clearly than Ralph Lauren, whose dedicated collaborations have elevated tennis’s fashion credentials.
In 2026, the heritage brand returned to the AO for the sixth consecutive year, placing Melbourne alongside Wimbledon and the US Open in Ralph Lauren’s carefully curated Grand Slam portfolio. Across the tournament, the brand fit out up to 4,000 on-court officials, ball kids and staff.
Away from the baseline, mere steps from the entrance of the famous Rod Laver arena to be exact, Ralph Lauren’s Australian Open suite offers a polished retreat for friends of the brand — including marie claire — from the heat and pace of the tournament. The space is steeped in the label’s signature codes, with crisp navy and white finishes setting a tailored backdrop, softened by considered styling and long tables dressed with native florals.
Drifting in and out between matches, the guests underscore contemporary spectator style. Polished yet practical – ideal for long hours sitting courtside – it’s distinctly Ralph Lauren. Many pieces are, unsurprisingly, pulled from the brand’s latest AO collection.
The capsule fuses the brand’s signature DNA with athletic motifs and subtle tennis iconography materialising in fresh takes on the classic polo shirt, logo tees and lightweight outerwear made for effortless layering. Accessories from eyewear to hats and shoes complete the offering, all rendered in a colour palette that reflects the vibrancy of the Australian summer.
It’s a collection that arrives with the Australian Open, but its appeal lives on long after the final match.
Shop the collection now at Ralph Lauren.
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