These Were The Biggest Fashion Trends Of 2018, According To Google

It's been a nostalgic year

Here at marie claire, we’re forever inspired by the world’s future-shapers and forward-thinkers. But this year, when it came to fashion at least, we looked back to the past.

And it seems we weren’t alone. According to Google, 2018’s most-searched trend was “1980s fashion”, perhaps an offshoot of the statement fluoros, shoulder pads and scrunchies that stormed the international runways.

(Credit: Balmain)

Next came “grunge style” and “1990s fashion”, seen via Cher Horowitz-approved plaid, and the resurgence of old-school sportswear and logo mania.

Olivia Palermo
(Credit: Olivia Palermo)

At number four was “2000s fashion”, not surprising given our renewed taste for cargo pants.

And rounding out the top five of Google fashion searches – Meghan Markle, who had a stellar sartorial year, stunning in her Givenchy wedding gown and barely putting a (nude-heeled) foot wrong on her Australiasian tour. Sister-in-law Kate Middleton slipped into the top 10 at number nine.

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