It’s Official: Kate Moss And Jennifer Lopez Are Bringing Back This Iconic Coach Bag

A cult creation from New York label Coach makes a cool comeback for 2021

A rule breaker, a rebel, a renegade. The Rogue handbag from Coach has always set its own agenda: structured but soft, polished yet playful, chic by day and sleek by night. The design made its debut in 2016, quickly becoming a house favourite, and this year it’s relaunched in a new eco-friendly jacquard and a range of buttery-soft leathers.

“The Rogue is perhaps my favourite bag I’ve designed at Coach,” says creative director Stuart Vevers of the grab-and-go silhouette. “It has that combination of heritage, offbeat attitude and a sense of authentic American style that perfectly embodies my vision for the house.” 

The accompanying campaign stars the consum­mate rebel, Kate Moss, along with Jennifer Lopez and model Xiao Wen Ju, who tote the bag around London, Los Angeles and Shanghai respectively. It’s a vision of big-city style, although the piece will be available on Australian shores, too.

In addition, a new digital experience will transport shoppers to a virtual workspace where they can design and customise their own handbag. Choose your own palette, add some personalised touches, and – naturally – go a little bit rogue.


Coach Rogue 25

This story originally appeared in the November issue of marie claire Australia, out now.


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