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7 Homeware Brands You Should Be Following On Instagram

From the Instagram-famous couch to a local ceramic studio - by Grace Back
  • 01 Sep 2020
7 Homeware Brands You Should Be Following On Instagram

While our online shopping habits used to consist of trawling the web for a new outfit or that pair of shoes you just can't stop thinking about, lately there's been a gradual shift to said habits. Instead, we're turning to homewares - ways to spruce up our living (and now) workspaces to make them feel, well, homier. 

From endlessly searching for that Instagram-famous huggy chair to looking for trinkets to add to your shelves in the form of vases and prints, there's no denying we've all been on the hunt for some unique pieces.

Whatever the case may be, we've needed a place that compiles all the destinations that are quickly replacing our daily fashion scrolls. Below, we've rounded up some of the best homeware destinations you should not only be hitting follow on, but instantly adding to cart. 

En Gold

With a background in interiors, architecture and design, Steffanie Ball, turned her passion for reselling vintage pieces into En Gold, a collection of her own furniture range and wares, specialising in natural marble and stone. The result: modern, pared-back pieces in effortless designs using high-quality craftsmanship and materials. 

Shop here.

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Our best selling Arena Coffee Table ✨ All of the En Gold Collection pieces are handcrafted using natural stone. For this reason we do not mass produce and only offer each of our designs in limited quantities. If you are hoping to snap one of these beauties up, we do recommend placing a preorder to ensure a piece is made especially for you. . . Our September delivery of the Arena is now sold out! But don't worry, we do have another small run arriving in October. Please visit our website to place your preorder today.

Marloe Marloe

Founded by ceramicist and designer Marloe Morgan, Marloe Marloe creates stunning designs that instantly elevate a space. Each object is handmade by artisans in small batches, resulting in one-of-a-kind pieces celebrating simplicity. Morgan's signature vases - in particular, the Stevie - has quickly reached cult status being seen in the homes of style influencers Beck Wadworth and Kaitlyn Ham. 

Shop here.

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When only the best will do ✨ STEVIE & BOBBY

MCM House

Paddington-based furniture brand MCM House needs no introduction, with designer and founder Charlie Hinckfuss having furnished some of Sydney's most popular destinations (think, The Grounds of Alexandria and Aria). With an aim to bring high-end interiors to the masses, MCM House offers up everything from cult linen lounges to a highly-anticipated collection of ceramics. 

Shop here.

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At home with the Elio. #mcmhouse

Maison Balzac

What started as a collection of perfumed candles inspired by founder Elise Pioch Balzac's childhood in the south of France quickly transformed into now internationally-acclaimed homewares. Maison Balzac's signature carafes to oil burners - all in the local label's signature colours - have gone on to gain cult status, and the brand has become a go-to when looking to add colourful and endearing pieces to the home. 

Shop here.

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* COUCOU! * our new glassware is faceted and frivolous; it is forever waiting for a cocktail * art direction @sansandao photography @dave_wheeler * #maisonbalzac #coucoucollection #handmadeglassware #facetedglassware

Sarah Ellison

The creator behind the huggy chair you've been seeing all over your Instagram feed, Sarah Ellison launched her eponymous furniture and home accessories label in 2017. Since then, her pieces have quickly garnered the approval of the global style set, and you'll no doubt have already seen everything from her Gabriella mirror to the Bowie vase popping up everywhere. 

Shop here. 

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My Huggy chair hanging out on some seriously good flooring ✌🏻 xx SE

Pop & Scott

With a passion for modern Australian design, founders Poppy Lane and Scott Gibson not only offer their own range of homeware creations but have collaborated with some incredible local artists and makers. The pair also has a commitment to sustainable practices, creating furniture that is hand-made from sustainably-sourced Australian timbers.

Shop here.

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Our Dreamer couches in the beautiful home of @____katrien____

Black Blaze

For everything and anything that comes to candles, sprays, diffusers and oils, look to Black Blaze. Established in 2016, the Sydney-based studio creates each unique piece using locally sourced materials with an objective to "encourage exploration of scent." 

Shop here. 

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Back to stock! Our Bubble, Wave and Arch acrylic vases are all available now! Get your favorite style before they are gone🧡 Styling and photo by @paulpayasalad
Grace Back
Grace Back
Grace is our Digital News and Entertainment Editor. When not stuck in a seemingly endless Instagram scroll, you'll find Grace with her head in a good book.

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