10 Homeware Brands You Should Be Following On Instagram

From the Instagram-famous couch to a local ceramic studio.

While our online shopping habits used to consist of trawling the web for a new outfit or that perfect pair of shoes, lately there’s been a gradual shift to said habits. Instead, we’re turning to homewaresways to spruce up our living (and now) workspaces to make them feel, well, homier. 

From endlessly searching for that Instagram-famous huggy chair to looking for trinkets to add to your shelves in the form of vases and prints, there’s no denying we’ve all been on the hunt for some unique pieces.

Whatever the case may be, we’ve needed a place that compiles all the destinations that are quickly replacing our daily fashion scrolls. Below, we’ve rounded up some of the best homeware destinations you should not only be hitting follow on, but instantly adding to cart. 


Born out of discontent with what was being offered in the Australian furniture market, Brosa set out to change the industry for good—and that they have. Now creating premium furniture without the price tag usually associated with high-quality pieces, here you’ll find on-trend boucle armchairs and unique Scandi-inspired oak coffee tables, among countless more. 

Shop here. 

Luxo Living 

After realising the need for high-quality, affordable pieces (after using milk crates as furniture!), the team at Luxo Living launched a brand that would deliver customers exactly that—furniture that makes a home feel like a home. Since then the local favourite has created a niche in luxurious, impeccably made furniture that stands the test of time, all without having to spend a small fortune. 

Shop here.

En Gold

With a background in interiors, architecture and design, Steffanie Ball turned her passion for reselling vintage pieces into En Gold while on maternity leave—a collection of her own furniture range and wares, specialising in natural marble and stone. The result: modern, pared-back pieces in effortless designs using high-quality craftsmanship and materials. 

Shop here.

Marloe Marloe

Founded by ceramicist and designer Marloe Morgan, Marloe Marloe creates stunning designs that instantly elevate a space. Each object is handmade by artisans in small batches, resulting in one-of-a-kind pieces celebrating simplicity. Morgan’s signature vasesin particular, the Steviehave quickly reached cult status being seen in the homes of style influencers Beck Wadworth and Kaitlyn Ham. 

Shop here.

MCM House

Paddington-based furniture brand MCM House needs no introduction, with designer and founder Charlie Hinckfuss having furnished some of Sydney’s most popular destinations (think, The Grounds of Alexandria and Aria). With an aim to bring high-end interiors to the masses, MCM House offers up everything from cult linen lounges to a highly-anticipated collection of ceramics. 

Shop here.

Maison Balzac

What started as a collection of perfumed candles inspired by founder Elise Pioch Balzac’s childhood in the south of France quickly transformed into now internationally-acclaimed homewares. Maison Balzac’s signature carafes to oil burners—all in the local label’s signature colours – have gone on to gain cult status, and the brand has become a go-to when looking to add colourful and endearing pieces to the home. 

Shop here.

Sarah Ellison

The creator behind the huggy chair you’ve been seeing all over your Instagram feed, Sarah Ellison launched her eponymous furniture and home accessories label in 2017. Since then, her pieces have quickly garnered the approval of the global style set, and you’ll no doubt have already seen everything from her Gabriella mirror to the Bowie vase popping up everywhere. 

Shop here. 

Pop & Scott

With a passion for modern Australian design, founders Poppy Lane and Scott Gibson not only offer their own range of homeware creations but have collaborated with some incredible local artists and makers. The pair also has a commitment to sustainable practices, creating furniture that is hand-made from sustainably sourced Australian timbers.

Shop here.

Black Blaze

For everything and anything that comes to candles, sprays, diffusers, and oils, look to Black Blaze. Established in 2016, the Sydney-based studio creates each unique piece using locally sourced materials with an objective to “encourage exploration of scent.” 

Shop here. 

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