Say what you will about Kim Kardashian, you can’t deny she has show-stopping skin. And now she’s revealed how she gets it, by way of a post on her website titled, ‘How I Slow The Ageing Process.’ Out of the 15 products she mentions, one in particular caught our eye: The Ordinary Granactive Retinoid Emulsion 2% (you may know it by its former name, Advanced Retinoid 2%).
As far as beauty brands go, The Ordinary is one of the most highly hyped – its $10 foundation had a 25,000-strong waitlist last year, and it’s Niacinamide 10% serum is one of ASOS’s top two bestselling beauty products.
Their Granactive Retinoid Emulsion 2% has become a cult product for anyone looking to up their anti-ageing game thanks to its low likelihood of causing irritation (a rarity for many retinol-based products) and ability to speed up cell regeneration and eradicate acne. Did we mention Kim Kardashian is a fan?