Kim Kardashian Swears By This $18 Anti-Ageing Serum

Yes, you can buy it in Australia
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Say what you will about Kim Kardashian, you can’t deny she has show-stopping skin. And now she’s revealed how she gets it, by way of a post on her website titled, ‘How I Slow The Ageing Process.’ Out of the 15 products she mentions, one in particular caught our eye: The Ordinary Granactive Retinoid Emulsion 2% (you may know it by its former name, Advanced Retinoid 2%).

RELATED: Why Retinol Is The 1 Ingredient Your Skin Really Needs

As far as beauty brands go, The Ordinary is one of the most highly hyped – its $10 foundation had a 25,000-strong waitlist last year, and it’s Niacinamide 10% serum is one of ASOS’s top two bestselling beauty products.

Their Granactive Retinoid Emulsion 2% has become a cult product for anyone looking to up their anti-ageing game thanks to its low likelihood of causing irritation (a rarity for many retinol-based products) and ability to speed up cell regeneration and eradicate acne. Did we mention Kim Kardashian is a fan?

the ordinary retinoid serum
The Ordinary Granactive Retinoid Emulsion 2%, $17.90, Adore Beauty (Credit: Adore Beauty)

Kimmy K also favours Olay Regenerist Regenerating Serum, another retinol product, and Peter Thomas Roth Retinol Fusion PM, for her wrinkle-fighting fix.

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