Instagram Stories turns one year old this week, and to celebrate, they’ve released figures on just how much time we’re all spending on the app.
RELATED: Gigi Hadid Has A Stunning Instagram Twin
According to the stats, users under the age of 25 spend more than 32 minutes per day scrolling the ‘gram, while users 25 and older spend over 24 minutes per day, on average.
This data tells us two things: one) we are not the average person; and two) we spend way too much time on Instagram.
A measly 24 minutes? We’ll have clocked that by mid-morning.
Instagram have also released the 15 most popular fashion accounts in terms of Stories views – but looking at the list, we’re pretty confident a lot of the viewers aren’t all that interested in fashion exactly…
Emily Ratajkowksi is number one, beating her Kardashian, Jenner and Hadid gal pals by a mile – Gigi Hadid comes in 9th place and Kendall Jenner comes in 12th.
Here’s the list in full:
1/ Emily Ratajkowski
2/ Chiara Ferragni
3/ Candice Swanepoel
4/ Hailey Baldwin
5/ Cara Delevingne
6/ Adriana Lima
7/ Victoria Beckham
8/ Miranda Kerr
9/ Gigi Hadid
10/ Dior
11/ Dolce & Gabbana
12/ Kendall Jenner
13/ Gisele Bündchen
14/ Louis Vuitton
15/ Christian Louboutin
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