It’s officially that time again—when our inboxes and social media accounts are flooded with discount codes, and our wishlist items suddenly move to our shopping carts.
In case you missed it, the second Afterpay Day sale for 2026 is about to launch! With all our favourite retailers like The Iconic, Sephora and Hommey all offering huge discounts, it’s worth being a little strategic.
Whether you’re after a new-season knit, your next signature scent, or finally ready to invest in that forever bag, now’s the time to make the commitment.
Our advice? Take stock of what you actually need (and what you’ve been quietly coveting for weeks). The best pieces always go fast—and nothing ruins your shopping spree quite like seeing ‘sold out’.
Below are our favourite sales that we’ve spotted so far this Afterpay Day, so use it as your shopping inspiration and be prepared for even more sales to appear in coming days!
Afterpay Day Sales 2026: Editor’s Picks
- The Iconic: Up to 30 per cent off selected items, and up to 40 per cent off The Iconic Exclusives
- Hommey: Various discounts as marked
- Dyson: Save up to $600 on selected products
- Adore Beauty: Up to 40 per cent off
- Faithfull: Up to 50 per cent off
- Love Honey: Up to 60 per cent off over 1000 products
- David Jones: Take an extra 30-70 per cent off selected sale styles
- Antler: Spend and save up to 40 per cent
- Bed Threads: Up to 50 per cent off selected styles
- Vida Glow: 25 per cent off sitewide
FAITHFULL
Adnina Top Lucia Lace
BILLINI
Porte
COS
Tailored Wool-Blend Jacket
DYSON
Airstrait™
Afterpay Day Fashion Sales 2026
- Aje: Various discounts as marked
- Alemais: Various discounts as marked
- Arms Of Eve: 20 per cent off bracelet stacks
- ASOS: Various discounts as marked
- Aubree: Various discounts sitewide
- BLANCA: Up to 30 per cent off
- Charles & Keith: Various discounts as marked
- COS: Various discounts as marked
- Cotton On: 25 per cent off sitewide
- Country Road: Spend and save up to $200 off
- David Jones: Take an extra 20 per cent off already reduced fashion, shoes, accessories and home
- Decjuba: Various discounts as marked
- Diamonds Factory: 25 per cent off all jewellery
- Faithfull: Up to 50 per cent off
- Forever New: Take a further 30 per cent off sale with code ‘TAF30’
- Hush Puppies: 25 per cent off full price styles
- Hype DC: Up to 40 per cent off selected styles
- JD Sports: Various discounts as marked
- Jo Mercer: Various discounts as marked
- Kathmandu: 30-50 per cent off selected Kathmandu branded gear for members
- Le Specs: Various discounts as marked
- Lee Mathews: Various discounts as marked
- LEO LIN: 20 per cent off Afterpay Sale Edit, plus enjoy a further 20 per cent off already reduced styles
- Lorna Jane: Various discounts as marked
- MARAIS: Various discounts as marked
- Meshki: Various discounts as marked
- Move Active: Various discounts as marked
- Muscle Nation: Various discounts as marked
- Myer: Save across women’s footwear, fashion and handbags
- New Balance: 30 per cent off selected styles
- Nike: Various discounts as marked
- Novo Shoes: Up to 40 per cent off selected styles
- Nude Lucy: Up to 40 per cent off selected styles
- Princess Polly: 25 per cent off with the code ‘APD25’
- Platypus Shoes: Up to 40 per cent off selected styles
- Reebok: Up to 30 per cent off almost everything
- Skims: Various discounts as marked
- St. Agni: Various discounts as marked
- STRAND: Up to 40 per cent off sitewide
- Stylerunner: Up to 50 per cent off selected styles
- Superdry: 30 per cent off jackets
- Swarovski: Various discounts as marked
- The Athlete’s Foot: Various discounts as marked
- The Iconic: Up to 30 per cent off women’s fashion, and 40-50 per cent off selected dresses
- Tony Bianco: Various discounts as marked
- Viktoria & Woods: Various discounts as marked
- Witchery: 25 per cent off almost everything
- Your Reformer: Save up to $400 off reformers
DECJUBA
Maisie Faux Suede Jacket
TONY BIANCO
Buzz Denim Mesh
AUBREE
Lola Dress
VIKTORIA & WOODS
Rocky Pant
Afterpay Day Beauty & Wellness Sales 2026
- Adore Beauty: Spend and save up to 25 per cent off
- Aerre: Up to 30 per cent off
- Bangn Body: 30 per cent off site wide plus gift with purchases over $188
- Bobbi Brown: 20 per cent off everything
- Bondi Sands: Save up to 20 per cent on self tan bundles
- Boost Lab: Save 30 per cent sitewide
- Bouf: 25 per cent off
- Dyson: Save up to $250 on Dyson Beauty
- Endota: 20 per cent off customised facial and massage with gua sha using code ‘GUASHA20’
- Estee Lauder: Save 25 per cent off sitewide
- La Roche Posay: 20 per cent off sitewide
- Love Honey: Up to 60 per cent off over 1000 products
- Love You Well: 20 per cent off LED Light Therapy Mask and up to 50 per cent off storewide
- Lust Minerals: Bundles up to 46 per cent off
- Naked Sundays: 20 per cent off full price products with the code ‘AFTERPAY20’
- Oz Hair And Beauty: Up to 70 per cent off sitewide
- Paula’s Choice: 20 per cent off sitewide
- Priceline: Save up to 50 per cent on makeup sale items
- Sephora: 15 per cent off
- Shaver Shop: Save up to 70 per cent on selected products
- SkinCeuticals: Save 20 per cent on bestselling routine sets
- The Collagen Co: Various discounts as marked
- The Jojoba Company: Up to 25 per cent off
- Urban Jungle: Up to 60 per cant off packs and duos
- JSHealth Vitamins: Up to 25 per cent off sitewide
- Wild Secrets: Various discounts as marked
- Xali Organics: 15 per cent off sitewide
JO MALONE LONDON
English Oak Home Candle
BONDI BOOST
Infrared Bounce Brush
SKIN1004
Madagascar Centella Light Cleansing Oil
WOMANIZER
Womanizer Premium 2
Afterpay Day Home Sales 2026
- Adairs: Various discounts as marked
- Amart Furniture: Up to 50 per cent off everything
- Antler: Spend and save up to 40 per cent
- Aura Home: Various discounts as marked
- Bed Bath N’ Table: 20-60 per cent selected styles
- Bed Threads: Up to 50 per cent off selected styles
- David Jones: Take an extra 30-70 per cent off selected sale styles
- Dyson: Save up to $600 on selected products
- Ecosa: Up to 35 per cent off full price
- Emma Sleep: Various discounts as marked
- Eva: Spend and save up to $400
- Freedom: Up to 50 per cent off all sofas
- Hommey: Various discounts as marked
- House: Up to 50 per cent off and extra 20 per cent off selected items
- I Love Linen: Various discounts as marked
- KitchenAid: Various discounts as marked
- Koala: Up to 25 per cent off
- Le Creuset: Various discounts as marked
- Linen House: Various discounts as marked
- Lounge Lovers: Up to 40 per cent off
- Lifely: Up to 40 per cent off
- Maison Balzac: Various discounts as marked
- Miss Amara: Up to 40 per cent off selected rugs
- Myer: Various discounts as marked
- Pillow Talk: Various discounts as marked
- Shark: Up to 30 per cent off
- Sheet Society: 20 per cent off selected styles
- Sheridan: Save 40 per cent when you spend $50 or more
- Temple & Webster: Various discounts as marked
DYSON
Purifier Hot+Cool HP1
MISS AMARA
Nahba Ivory And Cream Textured Rug
MAISON BALZAC
The Olive & Balsamic Set
ECOSA
Sierra Storage Bed Frame
Afterpay Day, a highly anticipated sales event that typically takes place twice a year—in March and August—will kick off its second sale of the year on Thursday, August 13, running through Sunday, August 16. Be sure to bookmark this page, as you can expect a handful of brands and retailers to launch their deals early, so you won’t want to miss out.
The actual discounts that participating brands are offering is at a similar level to Black Friday and Boxing Day, with discounts of up to 70 per cent. But Afterpay Day is much smaller in terms of the number of brands having sales. We’ve still found plenty of valuable savings from our favourite fashion, beauty and home brands, so if there’s something on your wishlist now could be the time to get it and save.
Thankfully, no! The Afterpay Day sales are available to all shoppers, regardless of how you’d like to pay. Afterpay is just one of the options available.
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