BEAUTY

The Concealer That Sells Once Every 12 Seconds Has Launched In Australia

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Australian beauty lovers, rejoice! The best selling concealer across America just landed on our shores. Tarte’s Shape Tape Contour Concealer has officially launched locally, with customers queuing up outside Sephora stores around the country to get their hands on the cult-worthy make-up staple. 

According to the brand, one shape tape contour concealer sells every 12 seconds. Why? This vegan, super-blendable long-wearing formula boats full-proof coverage that disguises a multitude of pesky complexion woes including acne scars and dark circles. Plus, this flake-free creamy product smoothes over pores and fine lines for a smooth matte finish that won’t crease. 

It’s little wonder this multi-purpose cover-up has a bevvy of celebrities and beauty bloggers waxing lyrical about shape tape contour concealer including KKW beauty mogul Kim Kardashian, who keeps one on hand at all times according to People. 

Tarte
Tarte shape tape contour concealer, $37

What’s more? You’re guaranteed to find your perfect match in Tarte’s all-inclusive colour rage of 30 hues with five varying undertones. Available now for $37 a pop at sephora.com.au.

This article originally appeared on InStyle.

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