Benefit’s ‘Bold Is Beautiful Project’ Is Donating 100% Of Profits To Female Empowerment Charities

Mark your calendars
Kaia Gerber

Maintaining your brows can be a full-time job. Making sure you pluck every stray, stressing over the arch shape and no matter how hard you try, they always seem to grow back quicker than before. That’s why we believe taking care of your brows is a job best suited for the professionals.

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Everyone should indulge in a little expert brow treatment and this month; Benefit Cosmetics is giving you the perfect excuse.

For the entire month of May, 100 percent of profits from Benefit brow waxing services will be donated to local charities that support women and girls. The Benefit BrowBars can be found in most Myer department stores.

This initiative is part of the Bold is Beautiful Project, Benefit’s global philanthropy campaign to support women and girls and foster female empowerment.

For 2019, Benefit have chosen to support three different organisations. Look Good Feel Better, who offer beauty workshops to women with cancer; Sister2Sister, a mentoring program for vulnerable or disadvantaged teen girls; and Fitted For Work, which is a Sydney-based organisation that helps women gain employment and achieve economic independence.

The Bold is Beautiful Project runs globally with more than 15 countries involved, including Australia, the United States, the United Kingdom, France, Germany, Canada, New Zealand and others.

Since Benefit launched this initiative in 2015, the brand has donated over $23 million to charities worldwide.

In addition to brow waxing services, Benefit will donate 100 per cent of profits from the 3D BROWtones magenta shade for the whole year.

Benefit BROWtones Gel

So, when you’re in Myer for a brow treatment, why not pick up a bottle of Benefit’s brow tint that will bring a subtle pink highlight to your eyebrows? The 3D BROWtones gel in magenta is the same 12-hour, waterproof brush-on gel, sold in limited edition rose gold packaging.

Sometimes a little brow update can do a lot more than make you look good!

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