Being a superstar as multifaceted as Selena Gomez means juggling filming (the new season of Only Murders in the Building is out August 8th), running a beauty empire and working on new music (rumours of a new album this year!), all on top of the attending the copious events and press circuits that comes with being a celebrity. Chaotic right? However amidst the hectic schedule (and incidental drama), one thing has remained constant for Selena, her commitment to kindness, inclusivity and a killer beauty look.
Since the pre-pandemic launch of Rare Beauty in 2020, the cosmetic brand has accrued incredible success and cult-favourite status amongst the beauty community. It was developed with the idea of inclusivity at the forefront with expansive shade ranges, accessible product packaging (ideal for people with dexterity issues) and positive messaging around self-love and acceptance. All the ingredients for a beauty megabrand with serious universal appeal.
Their latest launch, Soft Pinch Tinted Lip Oils, is no different. In celebration of the recent launch, and it’s to-die-for formula, the singer reveals what she loves most about beauty, how she likes to experiment and exactly what products you’ll find in her beauty cupboard (hint: it’s a lot of Rare Beauty!).
I love to…
“Layer and combine different products. Right now, I’ll use my Rare Beauty Kind Words Matte Lip Liner and then fill in with my Soft Pinch Tinted Lip Oil. The lip oil makes your lips look smooth and full with a pop of colour, while the liner is creamy and adds definition and shape.
I’m obsessed with…
“The formula of the new Lip Oil. It’s an innovative lip jelly that turns into a lightweight oil. It can be used for a soft pinch of colour or a bolder, brighter look. I love how hydrating and light it is, while also leaving behind the nicest stain of colour. I wanted it to be colourful but wearable, and most importantly not sticky. Comfort is so important to me and I love how these feel on my lips.”
If people were to look inside my beauty cupboard…
“They would find a lot of Rare Beauty. I like to think I keep everything pretty organised but I also play around a lot and love to do my friends’ makeup.”
I have so many favourite hairstyles…
“A slicked-back ponytail is my go-to but recently I’ve been missing my curly hair. It’s fun to experiment. Different hairstyles inspire me to do different types of makeup but I always have my classic go-tos.”
I used to be..
“Terrible about taking off my makeup but now I never skip removing my makeup, cleansing and moisturising. And I love a good face mist. That feeling of being in a spa is one of my favourites.”
Inclusivity is…
“The most important [thing to me]. I made Rare Beauty with every type of person in mind. The Liquid Touch Weightless Foundation and concealer took the longest to formulate because we wanted to make sure we could have an inclusive shade range that did not leave anyone out. I want everyone to feel welcome and comfortable in the beauty space.”
Beauty is…
“Loving who you are and embracing what makes you feel uniquely yourself. I feel most beautiful when I’m surrounded by people I love—I feel like that’s when you radiate happiness.”
I’m lucky enough…
“To have some of the most talented makeup artists teaching me new tips and tricks. I think the best one would have to be that you don’t have to try to look older—you’ll have plenty of time to do that when you’re older.”
Shop Selena’s favourite beauty buys:
Rare Beauty Soft Pinch Tinted Lip Oil in Affection, $35 at sephora.com.au
Rare Beauty Positive Light Silky Touch Highlighter in Enlighten, $44 at sephora.com.au
Rare Beauty Soft Pinch Liquid Blush in Virtue, $39 at sephora.com.au
A good cleanser: FRESH Soy Face Cleanser, 150ml, $59 at sephora.com.au
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